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Matthew Ferrara & Company

Boston, Massachusetts

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Recent Comments

RE: But I sent them to Training
I love 'I sent them to training". You call it a sy...
RE: Are REALTORS Insane?
I loved this article! One question Is the Industry...
RE: Avoiding Industry Disaster
I couldn't agree more Matthew, we need to get into...
RE: So Long, Housing Crisis
 We all have great hope that the housing mark...
RE: Are REALTORS Insane?
This might be one of the better real estate articl...

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Matthew Ferrara & Company

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

Lord and Taylor Should Sell Real Estate

Jun. 11, 2008
Now someone else has upped the ante for professional sales standards: Lord and Taylor.

What REALTORS can learn from Memorial Day

May. 27, 2008
Most wars are fought in defense of "liberty" and "democracy" and "freedom" they are all ultimately struggles for the one item on the planet that makes all of those concepts possible: Property.

Social Networking for REALTORS

May. 24, 2008
Successful sales professionals know their careers depend upon good networking.

So Long, Housing Crisis

May. 23, 2008
Well, thank goodness for someone who understands the markets - other than the lopsided “woe-is-us” viewpoint of the National Association of REALTORS (NAR).

Real Estate 101: Just Say No to Bad Real Estate Deals

May. 16, 2008
Here’s a really simple idea for REALTORS who are struggling to sell “overpriced listings.” Just Say No!

Are REALTORS like Vending Machines?

May. 15, 2008
What do many REALTORS have in common with the anachronistic vending machine?

Jump Start the Housing Industry by Mandating Blackberries

May. 13, 2008
Fact: You can’t make sales to consumers you continue to ignore.

The Absolute Insanity of Recruiting REALTORS

May. 13, 2008
Here’s an update to some thoughts posted in the past on “recruiting” and “retention” in real estate.

Are REALTORS Insane?

Apr. 28, 2008
How do you define insanity? Some say it's doing the same thing over and over again, but expecting a different outcome.

Note to REALTORS: It's not about you

Apr. 24, 2008
The other day I encountered insanity. Once again, I know. It's around me every day - since there are still about 1 million REALTORS too many hanging around. Still, it's hard to overlook the ridiculous... [Read More]