Months ago, we wrote that traditional internet marketing was dead. In August, 2008, MySpace outranked Yahoo for the top spot in ad displays. More people saw more pages - and advertising - on a social network than searching the “trusty” search engine. Did REALTORS take notice? Apparently not, since we’re still getting emails from agents asking “what website service” should they use.

They shouldn’t feel alone, since the story went largely unnoticed by everyone - except by us - while SEO and PPC web marketers tried to write it off as a fluke. Today, that fluke is setting the stage to knockout the traditional web-marketing rules of lead generation for the real estate industry.

http://www.matthewferrara.com/marketing/nextgenleads