Successful sales professionals know their careers depend upon good networking. Connecting to consumers and other industry players remains the purpose of REALTOR Associations, chambers of commerce, condo associations and country clubs. Networking is the source of new leads and referrals. Yet in a faster, busier world, where there’s less time to go to the club or make it to a meeting, social networking opportunities have evolved to take place more conveniently, with greater access for everyone. Social networking has moved online, all the time, on the web.