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Matthew Ferrara & Company

Boston, Massachusetts

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Real Estate 101: Just Say No to Bad Real Estate Deals

May. 16, 2008
Here’s a really simple idea for REALTORS who are struggling to sell “overpriced listings.”
Just Say No!

Call it the Nancy Reagan Rule of Real Estate: Some listings are “bad” for you - kind of like certain kinds of substances are bad for you. But sometimes, we REALTORS just get on a “listing high” when we get a homeowner all geared up to sign on the dotted line. After pouring our our hearts in a listing presentation, filled with facts and figures and advice, we become momentarily vulnerable to a moment of insanity called “I’m gonna get this listing!” And that’s when we all-too-often shoot ourselves in the foot.

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