Here’s an update to some thoughts posted in the past on “recruiting” and “retention” in real estate. Brokers worldwide spend an incredible amount of time “finding people” to join their company and then going to extremes when others wish to leave it. It’s a constant scurrying-about of energy, time, money and frankly - waste. No other industry, certainly no other worthwhile sales industry, goes through such crazy contortions to grow its business. For decades, “recruiting and retention” topics have attracted packed rooms at conventions; new schemes, gimmicks and tricks have been taught and tried; brokers have done just about every extreme, from offering 100% commissions to creating exit strategies. And, if the numbers prove correct, none of it works.

Every wonder why?

Find out here...