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Matthew Ferrara & Company

Blog by Matthew Ferrara
Boston, Massachusetts

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Matthew Ferrara & Company

2009

From NAR Annual Conference in San Diego
Nov. 15, 2009
Thanks to all of the RealTown members who visited by our booth here at NAR to check out our new video learning community, Real Estate Brainchain. We appreciate your support and have enjoyed catching... [Read More]
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Introducing Real Estate BrainChain
Nov. 12, 2009
Tagged with: brainchain, education, real estate, sales, training, video
November 12 - San Diego, CA - As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning servic... [Read More]
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Let's Not Ruin Social Networking
Jun. 10, 2009
Tagged with: advertising, internet, marketing, sales, social networking
REALTORS are dangerously close to ruining their image using social networking. Note to industry: social networks aren't just another place to plaster your ads!
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The Bully Pulpit versus the Housing Industry
May. 2, 2009
Tagged with: crisisi, government, housing, real estate
REALTORS should be very worried about the President's willingness to throw out long-standing contract laws.
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The Listing Sheet is STILL Pathetic
Apr. 17, 2009
Tagged with: advertising, gen x, gen y, listings, marketing, sales
How does the industry hope to restart sluggish sales by handing out silly pieces of paper??
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Real Estate Renaissance: Focus on Opportunities
Mar. 31, 2009
Tagged with: future, next generation, real estate, strategic thinking
There’s a paradox in today’s housing industry: The real estate marketplace is showing signs of potential, but the real estate business is still falling apart. Home affordability is the... [Read More]
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Voodoo or YouTube Real Estate
Mar. 12, 2009
Voodoo or YouTube Real Estate At first, I thought it was a joke, something to lighten the mood of an otherwise dour real estate industry. Yet a few clicks of the email invitation told me it wa... [Read More]
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The Next Generation of Internet Leads
Mar. 11, 2009
Months ago, we wrote that traditional internet marketing was dead. In August, 2008, MySpace outranked Yahoo for the top spot in ad displays. More people saw more pages - and advertising - on a social... [Read More]
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