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Matthew Ferrara & CompanyFebruary 2008
Feb. 25, 2008
Real estate agents are learning that sales basics are back; but are they doing the right things or just those things they used to do ten years ago?
Feb. 23, 2008
REALTORS taking very bad photos of listings and putting them online. What will they think of next?
Feb. 16, 2008
A recurring theme I'm hearing lately from some clients is that they are in need of a "system" that they can use to "automatically" prospect their new and past clients. You know, a database or something with some sort of "drip marketing" campaign tools. Isn't there something like that, where I can just put my clients into it and 'forget it' while it keeps sending stuff to them.
Well, yes, there are things like that. Databases. Campaign managers. Drip email tools. Autoresponders. Even integrated versions of all of the above.
Problem is: none of them really lead to sales.
Feb. 15, 2008
OK, let's see: Maybe, just maybe, even if you didn't own a Blackberry, only checked your email once a week and still read a newspaper (shriek!) you still might have heard of YouTube... maybe just because Google paid some 7 BILLION dollars for it...
Feb. 14, 2008
How REALTORS can use MLS data to decline listings that are overpriced.
Feb. 13, 2008
NAR Technology report not very promising for REALTORS.
Feb. 13, 2008
Seems like all we hear nowadays is how the real estate industry is down in the dumps, in a slowdown, having a bad year, blah, blah, blah. Truth is: sales are being made. Maybe not the rocket-pace of '04-05 but people are still moving; newbies are buying their first homes as usual - maybe a little more choosey but still buying - and PLENTY of babyboomers are turning 60 every day (at least 6000 of them daily). So the downsizing business is still strong - considering the majority of sellers last year had NO children under 18 at home. Ok, you get the idea...
Feb. 12, 2008
POST IT NOTE THE WEB
Post it notes take on a whole new meaning with mystickies.com! You can visit websites and randomly stick your own personal post it notes to the site! This tool is great for res... [Read More]
Feb. 12, 2008
Stop yelling in your cell phone; it's electronic and we don't want to listen to your damn call!
Feb. 11, 2008
Today I had an absolutely exhilerating class with a great company in the Washington, DC area; about 500 agents in the class - at the Ritz Carlton, no less - and great audio/visual equipment (two screens, stage lighting, etc). And the best part of it all (which wasn't me sweating like a fountain on stage...) was that after the class, many of the agents in the room came over and thanked me for helping them "make sense of it all."
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