Real estate agents are learning that sales basics are back; but are they doing the right things or just those things they used to do ten years ago?

A recurring theme I'm hearing lately from some clients is that they are in need of a "system" that they can use to "automatically" prospect their new and past clients. You know, a database or something with some sort of "drip marketing" campaign tools. Isn't there something like that, where I can just put my clients into it and 'forget it' while it keeps sending stuff to them. Well, yes, there are things like that. Databases. Campaign managers. Drip email tools. Autoresponders. Even integrated versions of all of the above. Problem is: none of them really lead to sales.

OK, let's see: Maybe, just maybe, even if you didn't own a Blackberry, only checked your email once a week and still read a newspaper (shriek!) you still might have heard of YouTube... maybe just because Google paid some 7 BILLION dollars for it...

How REALTORS can use MLS data to decline listings that are overpriced.

NAR Technology report not very promising for REALTORS.

POST IT NOTE THE WEB Post it notes take on a whole new meaning with mystickies.com! You can visit websites and randomly stick your own personal post it notes to the site! This tool is great for res... [Read More]

Today I had an absolutely exhilerating class with a great company in the Washington, DC area; about 500 agents in the class - at the Ritz Carlton, no less - and great audio/visual equipment (two screens, stage lighting, etc). And the best part of it all (which wasn't me sweating like a fountain on stage...) was that after the class, many of the agents in the room came over and thanked me for helping them "make sense of it all."