Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

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Matthew Ferrara & Company

August 2008

Six Cool Ideas to Boost Agent Productivity

Aug. 31, 2008

Tagged with: manager, marketing, productivity, realtor

Starred by: 1 Member

Six Cool Ideas to Boost Agent Productivity Why do some agents make more sales than others? What makes some agents capable of creating sales when others struggle for a single lead? Contrary to popu... [Read More]

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Five Reasons REALTORS are Losing Market Share

Aug. 30, 2008

Five Reasons REALTORS Are Losing Market Share Amongst the growing list of reasons some REALTOR firms are losing market share today, there’s no lack of ‘blaming the consumer’ cause... [Read More]

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The Future of Real Estate Prospecting

Aug. 29, 2008

The Future of Real Estate Prospecting Here’s an idea to make any agent’s day: If you’re finally fed up with the poor results and high costs of postcard mailings, newspaper ads and... [Read More]

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More Meaningless Marketing

Aug. 28, 2008

Tagged with: leads, marketing, meaningless, realtor, website marketing

More Meaningless Marketing When I read this headline this morning, I immediately thought of that Britney Spears song, “Oops! I did it again!” Once again, another real estate company is re... [Read More]

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Recruiting and Retention: The Right Stuff

Aug. 27, 2008

Tagged with: management, policies, realtor, recruiting, retention, right stuff, sales

What if there wasn’t a recruiting or retention problem in the future?

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How Many Lightbulbs?

Aug. 9, 2008

How many lightbulbs does it take to change a REALTOR? Apparently, a lot, considering we’ve been offering ideas to the industry for more than two decades. But that didn’t stop this silly conversation from occurring the other day in my class:

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Stop Endlessly Recruiting

Aug. 8, 2008

Imagine if real estate brokers and managers could stop endlessly recruiting. It’s not a dream; it’s a definitely reality for modern companies. Yet for too many brokers, it remains a far off possibility - unfortunately.

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Resistance is Futile

Aug. 7, 2008

In the 19th century, the Luddites were a group of workers who refused to accept the introduction of machinery into the process of textiles.

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Market Rebounds: Managers Find Spines (Podcast!)

Aug. 6, 2008

In the news today, the real estate market soared as buyers finally concluded that the prices of houses on the market accurately reflected their needs and desires.

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