Matthew Ferrara & Company

April 2008

Are REALTORS Insane?

Apr. 28, 2008

How do you define insanity? Some say it's doing the same thing over and over again, but expecting a different outcome.

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Note to REALTORS: It's not about you

Apr. 24, 2008

The other day I encountered insanity. Once again, I know. It's around me every day - since there are still about 1 million REALTORS too many hanging around. Still, it's hard to overlook the ridiculous... [Read More]

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Location, Location, Location???

Apr. 15, 2008

For decades, the real estate industry has chanted the mantra of "location, location, location" as the key defining point of value for listing and selling homes. How can they leverage location online?

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The Flying Open House

Apr. 14, 2008

In the past three days, two great experiences with sales and service people have offered renewed optimism that some organizations are “getting it” when it comes to technology and sales.

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But I sent them to Training

Apr. 14, 2008

Guest columnist David Horowitz, former SVP of Education for NRT, Inc., and now President of David Horowitz & Associates offers some advice on "before you send agents to training."

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REALTORS can Rescue the Housing Market

Apr. 13, 2008

Nobody knows better - or at least, should - why homes aren't selling in the marketplace. No, it's not because of the mortgage meltdown: Contrary to popular belief, mortgage rates are still historically low and credit-worthy buyers experiencing no problems

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