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Matthew Ferrara & Company

Boston, Massachusetts

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Recent Comments

RE: But I sent them to Training
I love 'I sent them to training". You call it a sy...
RE: Are REALTORS Insane?
I loved this article! One question Is the Industry...
RE: Avoiding Industry Disaster
I couldn't agree more Matthew, we need to get into...
RE: So Long, Housing Crisis
 We all have great hope that the housing mark...
RE: Are REALTORS Insane?
This might be one of the better real estate articl...

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Matthew Ferrara & Company

April 2008

Are REALTORS Insane?

Apr. 28, 2008
How do you define insanity? Some say it's doing the same thing over and over again, but expecting a different outcome.

Note to REALTORS: It's not about you

Apr. 24, 2008
The other day I encountered insanity. Once again, I know. It's around me every day - since there are still about 1 million REALTORS too many hanging around. Still, it's hard to overlook the ridiculous... [Read More]

Location, Location, Location???

Apr. 15, 2008
For decades, the real estate industry has chanted the mantra of "location, location, location" as the key defining point of value for listing and selling homes. How can they leverage location online?

The Flying Open House

Apr. 14, 2008
In the past three days, two great experiences with sales and service people have offered renewed optimism that some organizations are “getting it” when it comes to technology and sales.

But I sent them to Training

Apr. 14, 2008
Guest columnist David Horowitz, former SVP of Education for NRT, Inc., and now President of David Horowitz & Associates offers some advice on "before you send agents to training."

REALTORS can Rescue the Housing Market

Apr. 13, 2008
Nobody knows better - or at least, should - why homes aren't selling in the marketplace. No, it's not because of the mortgage meltdown: Contrary to popular belief, mortgage rates are still historically low and credit-worthy buyers experiencing no problems

Get a BlackBelt in Blackberry

Apr. 8, 2008
Check out how we "Blackberry Blackbelts" use our Smartphones to outsmart the competition!

Housing Market Slump: The Lockbox Dilemma

Apr. 3, 2008
Tagged with: housing crisis, lockboxes, sales
Could it be that listings aren't selling because we're leaving the wrong person in charge of the sale?