Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

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Matthew Ferrara & Company

2008

Never Underestimate the Power of the New Consumer

Dec. 5, 2008

Here's a little story about the power of the new consumer. He's the guy who used to have no power - no information, everything kept a secret from him, all confused about what happened behind the scenes - but today has totally tipped the scales against the salespeople, service providers and vendors worldwide.

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News Flash: Federal Reserve Unveils Plan to Push Housing Market Lower

Dec. 4, 2008

Tagged with: federal reserve, housing crisis, mortgages, real estate

Fantasy Island - (US) - The Federal Reserve today unveiled yet another plan to distort the housing industry and stave off a rebound in the marketplace by using Fannie Mae and Freddie Mac to encourage banks to offer mortgages as low as 4.5%

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When Companies Should Fail

Sep. 30, 2008

Tagged with: housing crisis, marketing, realtors, sales

When Companies Should Fail (Podcast Version) America has become so obsessed with its financial crisis that people are forgetting the basic lessons of economics. You remember economics, don’t yo... [Read More]

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International Lessons on Real Estate

Sep. 29, 2008

Tagged with: brokerage, international, marketing, realtors, sales

International Lessons on Real Estate If you think it’s hard to sell real estate in America today, take a lesson from the Continent. After spending four days with the Leading Real Estate... [Read More]

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Another Cool Tool for Outlook

Sep. 26, 2008

Tagged with: marketing, outlook, realtors, tools

Another Cool Outlook Tool from Xobni Recently a friend in the business send me an email suggesting I try out Xobni, a ‘must have’ plug-in for Microsoft Outlook. I always get a little sk... [Read More]

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Where's My Government Bailout?

Sep. 10, 2008

Tagged with: bailout, disaster, fannie mae, freddie mac, housing market, leadership

Where is Your Government Bailout? Over the weekend, the United States government tried to correct one mistake with another: Under intense pressure from foreign governments - especially the Chinese go... [Read More]

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Avoiding Industry Disaster

Sep. 1, 2008

Avoiding the Industry Disaster Just how close is the real estate industry to duplicating the disaster achieved by the airline industry? Contrary to popular belief, neither industry has been... [Read More]

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Six Cool Ideas to Boost Agent Productivity

Aug. 31, 2008

Tagged with: manager, marketing, productivity, realtor

Starred by: 1 Member

Six Cool Ideas to Boost Agent Productivity Why do some agents make more sales than others? What makes some agents capable of creating sales when others struggle for a single lead? Contrary to popu... [Read More]

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Five Reasons REALTORS are Losing Market Share

Aug. 30, 2008

Five Reasons REALTORS Are Losing Market Share Amongst the growing list of reasons some REALTOR firms are losing market share today, there’s no lack of ‘blaming the consumer’ cause... [Read More]

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The Future of Real Estate Prospecting

Aug. 29, 2008

The Future of Real Estate Prospecting Here’s an idea to make any agent’s day: If you’re finally fed up with the poor results and high costs of postcard mailings, newspaper ads and... [Read More]

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