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Matthew Ferrara & Company

Blog by Matthew Ferrara
Boston, Massachusetts

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Matthew Ferrara & Company

September 2007

A Wickedly Cool Marketing Tool for Gen Y Buyers
Sep. 14, 2007
Now here's a great idea I saw this morning on my way to the gym. It was so impressive that I had to pull the car over and snap a photo of it with my Blackberry (yes, the Pearl has a camer... [Read More]
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Kill the Messengers
Sep. 13, 2007
In the past, when bad news had to be conveyed, it was customary to say "don't kill the messenger." It was the messenger's a way of saying, "I sympathize with you!" Well, it's time to rethink... [Read More]
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Better Make it Better
Sep. 7, 2007
Ever wonder why is seems like some companies employ technology in ways that actually decrease their efficiency or harm their customer service? It's amazing how this happens over and over again. Of cou... [Read More]
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