Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

Recent Comments

RE: But I sent them to Training
I love 'I sent them to training". You call it a sy...

RE: Are REALTORS Insane?
I loved this article! One question Is the Industry...

RE: Avoiding Industry Disaster
I couldn't agree more Matthew, we need to get into...

RE: So Long, Housing Crisis
 We all have great hope that the housing mark...

RE: Are REALTORS Insane?
This might be one of the better real estate articl...

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Matthew Ferrara & Company

September 2007

A Wickedly Cool Marketing Tool for Gen Y Buyers

Sep. 14, 2007

Now here's a great idea I saw this morning on my way to the gym. It was so impressive that I had to pull the car over and snap a photo of it with my Blackberry (yes, the Pearl has a camer... [Read More]

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Kill the Messengers

Sep. 13, 2007

In the past, when bad news had to be conveyed, it was customary to say "don't kill the messenger." It was the messenger's a way of saying, "I sympathize with you!" Well, it's time to rethink... [Read More]

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Better Make it Better

Sep. 7, 2007

Ever wonder why is seems like some companies employ technology in ways that actually decrease their efficiency or harm their customer service? It's amazing how this happens over and over again. Of cou... [Read More]

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Matthew Ferrara & Company

September 2007

A Wickedly Cool Marketing Tool for Gen Y Buyers

Kill the Messengers

Better Make it Better