Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

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Matthew Ferrara & Company

2007

Great Ways to Lose Customers

Dec. 5, 2007

Well, it never ceases to amaze me just how far the real estate industry will use - and abuse - technology to lose customers. Consider this week's announcement by the Southern California MLS system to remove days on market from customer reports:

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2007 REALTOR Annual Convention in Las Vegas was Fantastic

Nov. 16, 2007

Tagged with: convention, eduction, leadership, nar, realtor, training

Without a doubt, this year's NAR convention in Las Vegas was the absolute best convention in the last decade. The energy and enthusiasm of the brokers, agents, trainers and association leadership everywhere was refreshing. I am confident that with more than 30,000 in attendance - now returning to all corners of the globe - the real estate market is about to be energized for a fantastic 2008.

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Get a Blackberry AND your money back

Nov. 13, 2007

blackbery, return on investment, wireless email

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A Story is Worth a Thousand Pictures

Nov. 11, 2007

Given my recent posting on the horrendous state of listing photos online, here's an idea that tackles the problem from the other end. While it's true that listings with no photos get no clicks; those with bad photos chase buyers to other listings. But listings with good photos and TERRIBLE descriptions do just as much damage to consumer interest levels.

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Housing Market at Historically High Level - and Still Broken

Nov. 7, 2007

housing broken, REALTOR index, Pending Home Sales Index, NAR,

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How to Really Ruin Real Estate in Trumbull CT

Nov. 4, 2007

What is it with Connecticut? Maybe you remember the state for producing the city council famous for advancing the erosion of property rights in America: the infamous Kelo case. After the... [Read More]

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Will the Media SHUT UP about the Mortgage "Crisis" Already!

Nov. 2, 2007

media, mortgage crisis, real estate industry

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The Down Real Estate Market: Who's to Blame?

Oct. 31, 2007

market is broken, online leads, listings won't sell, real estate crisis,

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Web Traffic is Meaningless

Oct. 11, 2007

Hello everyone and welcome back from the nice long weekend. Did you spend your entire day cleaning up your email? Well I didn't - but that's only because I have a Blackberry and... [Read More]

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It's Not About Price (Commission)

Oct. 9, 2007

According to today's London Stock Exchange website, about 6% of British homeowners are trying to sell their home on their own (FSBO). NAEA chief executive Peter Bolton King say... [Read More]

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