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Matthew Ferrara & Company

Boston, Massachusetts

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Recent Comments

RE: But I sent them to Training
I love 'I sent them to training". You call it a sy...
RE: Are REALTORS Insane?
I loved this article! One question Is the Industry...
RE: Avoiding Industry Disaster
I couldn't agree more Matthew, we need to get into...
RE: So Long, Housing Crisis
 We all have great hope that the housing mark...
RE: Are REALTORS Insane?
This might be one of the better real estate articl...

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Matthew Ferrara & Company

Introducing Real Estate BrainChain

Nov. 12, 2009
November 12 - San Diego, CA - As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning servic... [Read More]

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

From NAR Annual Conference in San Diego

Nov. 15, 2009
Thanks to all of the RealTown members who visited by our booth here at NAR to check out our new video learning community, Real Estate Brainchain. We appreciate your support and have enjoyed catching... [Read More]

Let's Not Ruin Social Networking

Jun. 10, 2009
REALTORS are dangerously close to ruining their image using social networking. Note to industry: social networks aren't just another place to plaster your ads!

The Bully Pulpit versus the Housing Industry

May. 2, 2009
REALTORS should be very worried about the President's willingness to throw out long-standing contract laws.

The Listing Sheet is STILL Pathetic

Apr. 17, 2009
How does the industry hope to restart sluggish sales by handing out silly pieces of paper??

Real Estate Renaissance: Focus on Opportunities

Mar. 31, 2009
There’s a paradox in today’s housing industry: The real estate marketplace is showing signs of potential, but the real estate business is still falling apart. Home affordability is the... [Read More]

Voodoo or YouTube Real Estate

Mar. 12, 2009
Voodoo or YouTube Real Estate At first, I thought it was a joke, something to lighten the mood of an otherwise dour real estate industry. Yet a few clicks of the email invitation told me it wa... [Read More]

The Next Generation of Internet Leads

Mar. 11, 2009
Months ago, we wrote that traditional internet marketing was dead. In August, 2008, MySpace outranked Yahoo for the top spot in ad displays. More people saw more pages - and advertising - on a social... [Read More]

Never Underestimate the Power of the New Consumer

Dec. 5, 2008
Here's a little story about the power of the new consumer. He's the guy who used to have no power - no information, everything kept a secret from him, all confused about what happened behind the scenes - but today has totally tipped the scales against the salespeople, service providers and vendors worldwide.

News Flash: Federal Reserve Unveils Plan to Push Housing Market Lower

Dec. 4, 2008
Fantasy Island - (US) - The Federal Reserve today unveiled yet another plan to distort the housing industry and stave off a rebound in the marketplace by using Fannie Mae and Freddie Mac to encourage banks to offer mortgages as low as 4.5%

When Companies Should Fail

Sep. 30, 2008
When Companies Should Fail (Podcast Version) America has become so obsessed with its financial crisis that people are forgetting the basic lessons of economics. You remember economics, don’t yo... [Read More]