Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

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Matthew Ferrara & Company

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

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Let's Not Ruin Social Networking

Jun. 10, 2009

Tagged with: advertising, internet, marketing, sales, social networking

REALTORS are dangerously close to ruining their image using social networking. Note to industry: social networks aren't just another place to plaster your ads!

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The Bully Pulpit versus the Housing Industry

May. 2, 2009

Tagged with: crisisi, government, housing, real estate

REALTORS should be very worried about the President's willingness to throw out long-standing contract laws.

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The Listing Sheet is STILL Pathetic

Apr. 17, 2009

Tagged with: advertising, gen x, gen y, listings, marketing, sales

How does the industry hope to restart sluggish sales by handing out silly pieces of paper??

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Real Estate Renaissance: Focus on Opportunities

Mar. 31, 2009

Tagged with: future, next generation, real estate, strategic thinking

There’s a paradox in today’s housing industry: The real estate marketplace is showing signs of potential, but the real estate business is still falling apart. Home affordability is the... [Read More]

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Voodoo or YouTube Real Estate

Mar. 12, 2009

Voodoo or YouTube Real Estate At first, I thought it was a joke, something to lighten the mood of an otherwise dour real estate industry. Yet a few clicks of the email invitation told me it wa... [Read More]

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The Next Generation of Internet Leads

Mar. 11, 2009

Months ago, we wrote that traditional internet marketing was dead. In August, 2008, MySpace outranked Yahoo for the top spot in ad displays. More people saw more pages - and advertising - on a social... [Read More]

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Never Underestimate the Power of the New Consumer

Dec. 5, 2008

Here's a little story about the power of the new consumer. He's the guy who used to have no power - no information, everything kept a secret from him, all confused about what happened behind the scenes - but today has totally tipped the scales against the salespeople, service providers and vendors worldwide.

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News Flash: Federal Reserve Unveils Plan to Push Housing Market Lower

Dec. 4, 2008

Tagged with: federal reserve, housing crisis, mortgages, real estate

Fantasy Island - (US) - The Federal Reserve today unveiled yet another plan to distort the housing industry and stave off a rebound in the marketplace by using Fannie Mae and Freddie Mac to encourage banks to offer mortgages as low as 4.5%

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When Companies Should Fail

Sep. 30, 2008

Tagged with: housing crisis, marketing, realtors, sales

When Companies Should Fail (Podcast Version) America has become so obsessed with its financial crisis that people are forgetting the basic lessons of economics. You remember economics, don’t yo... [Read More]

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International Lessons on Real Estate

Sep. 29, 2008

Tagged with: brokerage, international, marketing, realtors, sales

International Lessons on Real Estate If you think it’s hard to sell real estate in America today, take a lesson from the Continent. After spending four days with the Leading Real Estate... [Read More]

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