30 Second SEO / Link Building Tip #3 - Your blogroll is CURRENCY!

30 Second SEO / Link Building Tip #3 - Your blogroll is CURRENCY!

I was recently engaged in a discussion with a well-know real estate blogging advisor. I mentioned that blogroll link exchange in real estate is the single largest potential link source that I have ever seen in ten years of doing SEO work. After all, with thousands of real estate blogs, the numbers are staggering. And that is just the tip of this iceberg.

My comments were not taken kindly, to say the least. This individual told me, in no uncertain terms, that link exchange with blogrolls is an inappropriate use of the format. He explained that blogroll links are intended to cite worthy content, and that exchanging links, if it became rampant, would somehow ruin a good thing.

What was conveniently minimized in his rebuttal was the fact that this blogger actively engages in blogroll link exchange. He even admitted to it. So I was confused. It is apparently good for him to do it, but not for others.

Which brings us to this: What is worthy content? Do you have to be a blogging guru to be worthy of a blogroll citation? I think not. How about the blog of a trusted colleague across town, instead? Surely their content is worthy of citation. As is your own. So…cite each others blogs, in your blogrolls. You will both benefit from the links.

Many of these gurus are busy as beavers convincing you to link to THEIR "worthy" content. But what do YOU get in return? These days, it's often nothing. For most of them, their own blogrolls are already filled to capacity from linking to and from their well-established circle of friends.

From what I have seen so far, most of these blogging gurus refuse to explain to their readers the REAL value of a blogroll. Maybe because it's not in their own best interest to do that. Instead, they want you to link to "worthy content". Like theirs. That is the "proper" use a of blogroll, in their eyes.

Folks, your blogroll is YOUR property. Links are the currency of the Web. A blogroll is your own link CURRENCY. My advice it to use it to YOUR own advantage, not on behalf of a pack of gurus who already have hundreds of links and great search engine rankings.

Spend your blogroll currency wisely, with other bloggers, be they other agents, or local community bloggers, but get something tangible in return. That is this: Get a link back, from another valid website.

YOUR content is worthy of citation, right? So is the content of your colleagues, be they in your own town, or anywhere in the world. Put your blogroll currency to use. Start today.

There are thousands of agents in your same boat. They have worthy blogs, but are in need of links. The gurus have already done this. If it's good for them…

Tip #1 - Blogrolling for Links
http://blog.domaindrivers.com/2009/01/13/tip-1-blogrolling-for-links/More tips:
http://blog.domaindrivers.com/category/blog-comment-assistant-user-adv ice/

Blog Comment Assistant info:
http://www.domaindrivers.com/BlogCommentAssistant.html

Best regards,

Dirk Johnson
Partner - Operations
DomainDrivers LLC
djohnson@domaindrivers.com
703-406-4698
http://domaindrivers.realtown.com
We're an approved RealTalk/RealTown vendor:
http://DomainDrivers.InternetCrusade.com