SoCalCRS Blog For REALTORS who are serious about their business!! An informational site for all CRS members, and candidates for the CRS designation, in the Southern California CRS Chapter region (from north of San Luis Obispo to Bakersfield, south to San Diego and inland to the California Desert). Members of the SoCalCRS Chapter and non-members are encouraged to ask questions, post comments, and become active in our Chapter. We hope you will enjoy learning more about our Southern California CRS Chapter and the value of having the CRS (Certified Residential Specialist) designation, and being a Chapter member.
Here is some more information about the upcoming Southern California CRS Chapter's Membership Referral Directory.
REMEMBER - You MUST be a member of the Southern California Chapter of CRS on or before January 31, 2012 in order to be included in the directory.
All members will be included for FREE - you will have your CRS contact information posted along with a photo (you MUST send the Chapter a 2 x 2.5" photo via email in jpg format labeled ONLY by your 7-digit CRS number; if there is no photo provided the printer will place a CRS logo instead).
The city where your office is located will be listed FOR FREE. But you may include your name in other cities for $10 per listing (no limit).
You also have the option to pay for a DISPLAY ad at $250 for 1/4 page and $400 for a 1/2 page (vertical or horizontal).
FORMS FOR SUBMITTING YOUR CITY LISTINGS AND YOUR DISPLAY AD MAY BE DOWNLOADED AT THE BOTTOM OF THIS ARTICLE
SEE EXAMPLES BELOW from the Northern California Directory so you can see the agent listings, display ads, and city listings.
IF YOU ARE NOT YET A CRS BUT ARE A CHAPTER MEMBER we will list you in the DESIGNEES LIST (see last page below).
ANNOUNCING A NEW MARKETING BENEFIT FOR SOUTHERN CALIFORNIA CRS MEMBERS IN 2012!!
We are creating MEMBERSHIP DIRECTORY for our Chapter in 2012. This will be DIFFERENT from the Directory provided by National CRS, in 2 important ways:
Our Directory will only list Southern California Chapter members as of JANUARY 31, 2012
We will distribute the Directory throughout our Southern California region to broaden your exposure to potential referrals from agents, and business from buyers and sellers
The Directory will be distributed to Southern California real estate boards so your name and contact information will potentially be in front of thousands of Non-Chapter agents throughout Southern California who may have referral business for you.
And of course the directory will be in front of all the other Chapter members in our region who might want to refer to you!!
More importantly, we will also get the Directory in front of the buying and selling public by distributing it to Chambers of Commerce, businesses, corporations and other organizations throughout our region. In particular we want the Directory in front of Human Resources staff at various corporations because they are the people who work with employees who are relocating into, out of, and around our region and may need a REALTOR to help them buy and/or sell.
This marketing effort is another free benefit of Chapter membership in 2012 ($50 per year), along with the other networking and marketing opportunitiesafforded members at our CRS classes and member meetings.
For those of you who are NOT Chapter members, this is a terrific marketing benefit at a cost of only your 1-year membership of $50.
We are offering additional optional marketing opportunities in the Directory as well:
A list of all the cities in our region where Chapter Members have their offices where other agents and consumers can seek out CRS in a particular city. That listing will be FREE and everyone will be listed - you don't need to do anything to be in this listed, simply be a Chapter member.
You can also have your name listed in all the other cities you service at a cost of just $10 per city. Listing yourself in 10 cities, including the one where your office is (per the CRS database) would cost you only $90.
You can also choose to place a ¼ or ½ page Display Ad to further market your services. Those ads will be $250 and $400 respectively and can be same as the one in the National Directory or you might choose to create something different
***SEE ADVERTISING FORMS REQUIRED AT BOTTOM OF PAGE (downloadable)***
REQUIREMENTS:
1. You MUST be a member of the Chapter and pay your dues in full ($50) to either National or our Chapter ON OR BEFORE JANUARY 31, 2012. A Chapter Member application can be downloaded from our website, or pay your Chapter dues on the same form when you pay National dues.
2. Provide an UPDATED photo in a separate file to SoCal CRS via email (info@SoCalCRS.com). The photo needs to be 2”x2.5” and in jpg format. Each photo needs to be named with your 7-digit CRS membership number only (e.g., file name = 123456.jpg); no other words or symbols are allowed in the photo’s file name. For those Agents that don’t supply a photo, the printer will place a CRS logo in that spot. They will NOT be downloaded from the database.
3. Verify that the information that CRS has in their database is ACCURATE (Your name, designations, brokerage name, address, your phone [cell, office] and fax numbers, and your email address) since that information will be use to populate the Directory. The city where you office is will be used for the free city listing.
4. Provide a list of additional cities where you wish your name to be listed ($10 per listing)
5. If you choose, include a high resolution black and white PDF copy of either a ½ page (preferably horizontal) or ¼ page ad. The ad MUST be submitted electronically as a PDF and labeled ONLY with your FIRST and LAST NAME. You must create this ad yourself.
WE WILL SEND AN EMAIL TO CHAPTER MEMBERS AND ALL NATIONAL CRSs WHO ARE NOT CHAPTER MEMBERS THAT WILL OUTLINE MORE DETAILS ABOUT WHAT YOU NEED TO DO TO PARTICIPATE AND INCLUDE A FORM TO FILL OUT FOR ADDING CITIES IN YOUR SERVICE AREA AND FOR SUBMITTING YOUR DISPLAY AD.
The Southern California Chapter of CRS was awarded the CRS CHAPTER OF THE YEAR award for 2011, representing the large CRS Chapters throughout the US (those with 351 or more members, a total of 20).
This honor was awarded at the National CRS Annual Meetings in Anaheim, CA at the Inaugural Banquet on Saturday November 12, 2011.
The Idaho Chapter won the small Chapter award, and the Sierra Nevada Chapter won the medium Chapter award.
Here is President Jeff Dowler with some members of the SoCal CRS Board who also attended the awards ceremony:
from left to right - Jim Ezell (President-Elect 2012), Barbara DuDeck (Area VP), Lily Rodriguez (Area VP), Deborah Kniss (Past President 2008/2009 and RVP), Jeff Dowler, CRS National President Frank Serio, Mike Duncan (President 2012) and Marlene Bridges (Past President 2010, Treasurer 2011, Alternate RVP)
The Southern California Chapter of Certified Residential Specialists (CRS) is pleased to offer TWO OPPORTUNITIES to take a truly stellar class...NINJA SELLING.
This 1-day CRS Elective Credit (8) class is being offered in 2 locations in November:
November 14 - National University in Costa Mesa (only $125, normally $175)
Learn the techniques used by big businesses to generate a continuous flow of leads and then tips to convert them into sales.This session will look at both offline and online strategies to maximize your potential and grow your business.From proven stay in touch systems to creating a strong online presence through search engine optimization and the effective use of social media students will have the tools to make money in any market.
Students will learn:
1.How to create keyword strategy
2.The essential elements of website optimization
3.The key ingredients of a great blog post
4.How to promote great content on social media sites
5.How to convert site traffic to leads
6.7 tips to creating effective CTA’s (calls to action)
7.The best practices for developing a better landing page
Newly Approved CRS 1-day Elective Class on Social Media sponsored by the Southern California Chapter of CRS.
SOCIAL FUSION: A STRATEGIC APPROACH TO SOCIAL MEDIA
THERE ARE 2 OPPORTUNITIES:
Monday October 24, 2011
National University
3390 Harbor Boulevard, Santa Ana, CA 92704
ONLY $125 ~ 8:30 - 5:00 (check-in at 8 am)
Tuesday October 25, 2011
North San Diego Association of REALTORS
906 Sycamore Ave., Suite 104, Vista, CA 92081
ONLY $125 ~ 8:30 - 5:00 (check-in at 8 am)
Students will leave with a better understanding of the new rules of marketing and learn how to utilize the different types of social media, create accounts in Facebook, Twitter, YouTube, etc. and vanity URLs, and to develop a strategy to implement in their business. Social Fusion is understanding consumer, marketing and brand in today’s marketplace.
Learn how marketing and PR are now one and the same
Develop strategies to utilize the new rules of marketing to improve your business and bottom line
Create a strategy and understand how to start the conversation with your clients online.
Students will leave with a better understanding of the “why and how” to better communicate with their clients in today’s groundswell of marketing
SOUTHERN CALIFORNIA CHAPTER OF CRS is pleased to announce we will once again auction off a Sell-a-Bration ticket for the upcoming 2012 CRS Sell-a-Bration in Arizona.
You can register on-line for all of these classes on our website
Chapter members can take theCRS 206 TECHNOLOGY 2-day CLASS (to read more) on Oct 5 and 6 in Santa Maria for only $175 (the fee for non-members is $200, and normally we are charging $299 - $325 for a 2-day class).
AND if you bring a non-chapter member who pays the $200 fee YOU can take the class for ONLY $150!
Our 1-day CRS classes are being offered at $125, but ONLY $100 for SoCal CRS Chapter members, AND with a full-fee guest the cost drops to $90.
Make your Business Rise from the Ashes at Sell-a-bration® 2012
Phoenix, Ariz., may be the heart of the Sonoran Desert and the gateway to the Grand Canyon but real estate professionals of all experience levels will have an opportunity to create their own career adventure when they attend the Council of Residential Specialist’s Sell-a-bration® 2012 event at the Arizona Grand Resort, Jan. 19–21, 2012.
The annual educational event draws hundreds of top real estate professionals from across the country and around the world who gather to learn strategies and techniques from industry leaders and each other. The skills they discover and the relationships they build will help attendees improve their productivity, grow their referral business and increase their chances for success. And once again, agents can earn one unit of elective credit toward the CRS Designation by attending Sell-a-bration® 2012.
“Sell-a-bration® has certainly helped to grow my business by making me a much more thorough agent and taught me how to deal with many different types of buyers and sellers.CRS in general has been a great teaching tool for technology” says Donna Pudenz, CRS with Mid Iowa Real Estate in Carroll, IA.
“Sell-a-bration® 2012 kicks off Jan. 19 with a series of interactive, topic-driven and solution-focused workshops. Sell-a-bration® keynote presentations and educational sessions take place on Jan. 20 and 21.
Sell-a-bration® has given me the tools, techniques, energy, and confidence that I need to make this the best year of my career...even in a "down" market “says Mike Jorgensen, CRS with Edina Realty Duluth in Duluth, MN.
“Attending Sell-a-bration® reminds me that there are a significant number of CRS members making a conscious effort to improve yearly, which might be the biggest differentiator between CRS and non-CRS agents” says W. M Briggs Jr., CRS with McEnearney Associates in Arlington, Virginia.
For more information about Sell-a-bration® 2012 and to register, visit www.sellabration.com or call customer service at 800.462.8841.
It's not too late to register for the AUGUST 5 Real Estate Leaders Meeting AND/OR the Credit class "How to Rebuild a Credit Profile After a Short Sale" the same day.
You can register on-ste or on-line
OPPORTUNITY #1
Events Sponsored by the Southern California CRS Chapter
Get the best education and networking
·Real Estate Leaders Workshop, Meeting, Election and Luncheon “How to use the CRS designation to put MONEY in YOUR pocket”
Carlsbad, CA—August 5th from 8:30am to 1:30pm
OPPORTUNITY #2
·“How to Rebuild a Credit Profile Following a Short Sale”
Carlsbad, CA—August 5th from 2pm to 4:30pm
Featuring nationally-recognized credit expert, NABIL CAPTAN, the only credit professional endorsed by FICO/Fair Isaac Corporation to teach about FICO.
Students will earn 2 DRE Continuing Education Credits from the credit profile course.
·Real Estate Leaders Workshop, Meeting, Election and Luncheon “How to use the CRS designation to put MONEY in YOUR pocket”
Sheraton Carlsbad, Carlsbad, CA—August 5th from 8:30am to 1:30pm
An Economic Summit presented by the Southern California Chapter of CRS. Find out how to use these tools to educate your clients and make more money.
* HECM for purchase - Sell more homes to your senior clients, regardless of their income, and if they prefer, with no monthly payments. Don Dryer from MetLife with let you in on this secret.
* Triple Net Commercial Investments - Have clients that are tired of the 3 Ts? Termites, Taxes, and Toilets... Carl Alaniz, Commerical Broker will teach you how to inform and qualify your clients to make easy referral money
* Members will share with you the ways they have used the designation to blow away the competition - learn techniques to educate your clients and the public to insist on using only a CRS.
“How to Rebuild a Credit Profile Following a Short Sale”
Carlsbad, CA—August 5th from 2pm to 4:30pm
Featuring nationally-recognized credit expert, NABIL CAPTAN, the only credit professional endorsed by FICO/Fair Isaac Corporation to teach about FICO.
**Students will earn 2 DRE Continuing Education Credits from the credit profile course.**
Your Southern California CRS Chapter invites you to attend...
·Real Estate Leaders Workshop, Meeting, Election and Luncheon “How to use the CRS designation to put MONEY in YOUR pocket”
Sheraton Carlsbad, Carlsbad, CA—August 5th from 8:30am to 1:30pm
An Economic Summit presented by the Southern California Chapter of CRS. Find out how to use these tools to educate your clients and make more money.
* HECM for purchase - Sell more homes to your senior clients, regardless of their income, and if they prefer, with no monthly payments. Don Dryer from MetLife with let you in on this secret.
* Triple Net Commercial Investments - Have clients that are tired of the 3 Ts? Termites, Taxes, and Toilets... Carl Alaniz, Commerical Broker will teach you how to inform and qualify your clients to make easy referral money
* Members will share with you the ways they have used the designation to blow away the competition - learn techniques to educate your clients and the public to insist on using only a CRS.
“How to Rebuild a Credit Profile Following a Short Sale”
Carlsbad, CA—August 5th from 2pm to 4:30pm
Featuring nationally-recognized credit expert, NABIL CAPTAN, the only credit professional endorsed by FICO/Fair Isaac Corporation to teach about FICO.
**Students will earn 2 DRE Continuing Education Credits from the credit profile course.**
Here's a VIDEO message from our Chapter President, DEBORAH KNISS, about our upcoming Chapter Membership Meeting on March 14 and some things the Chapter is doing to help YOU with YOUR BUSINESS in 2008. We have an outstanding line-up of speakers, starting with Bernice Ross. We hope to see you at our next meeting. (NOTE: You may have already received this message in an email from Kari Casarietti)
As always, we want to hear from you regarding what you need to be more successful in your business. Please don't hesitate to let us know at any time. I will post a list of the current board members and Area Vice Presidents - any of them would be happy to speak with you about any questions that you have and to discuss how we can better serve you.
Be sure to check out our website from time to time as we update the information and add more features.
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