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This thread is entitled "Contact Management", so I just wanted to make sure that you understood that the tools you mentioned are primarily for marketing, not contact management. I just looked at the home page for MyPersonalAdvantage.com and noted that the word 'Marketing' was used 12 times. They show you what the marketing materials look like. They don't show you what the contact manager looks like. iContact is also a marketing tool and does not even mention contact management. The reason is that their primary focus is Marketing.
If you are looking for Marketng tools, you may also want to take a look at http://BrokersHelper.GaryDavidHall.com or http://FavoriteAgent.com/ . They are also marketing tools. They also mention that they include a little contact management, but will be the first to admit, that they are NOT contact managers.
Many different marketing solutions, Web sites, MLS' and others, are claiming to be contact managers as well as what they are intended to be used for. It's a great buzz word to throw into the mix. When you examine what's really there though, and compare it to solutions that are actually created for the purpose of Contact Management or CRM, you will see varying degrees of difference. It depends upon your needs.
Contact Management & CRM is about keeping track of many different aspects of your contact's information; being able to be very selective about finding specific groups of people, or individuals, and being able to create and launch very specific follow-up campaigns for suspects, prospects, sellers, buyers, and past clients during the various stages of the Real Estate process. But a powerful one also includes a strong e-mail client, automatically storing incoming and outgoing e-mail with multiple contacts or property files; automatically adding Web site or IVR leads to your database; document storage; referral tracking and reporting; transaction management and details; appointments and events on a calendar that relates those events back to the contact or property, tracking to-do's and phone calls, letters and mail merges, post cards, etc.; exporting of data for use by third parties, documenting the history of your interaction with a client, and much more.
If you are looking for a contact manager or CRM solution, there are over 30 of them that range from the very simple to the very powerful. Some with marketing materials included; some not. I would be happy to discuss which ones might best suit your needs based upon your aptitude for software, your current needs, and your future goals.
Gary David Hall
http://TheRealEstateCRMBroker.com
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