RealTown's RealTalk

Thanks! talk to you soon...

Dan Walker

Associate Broker, CRS

Direct 801.288.2260
Fax 866.851.4308

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As I recall from several years back it was very, very expensive and very, very ineffective.

I would recommend putting your advertising dollars somewhere else.

Remember whoever you're talking to is a commissioned salesperson too and they don't eat unless they sell you something.

Jim Lee, CRS, ABR, GRI, ACRE, NAR Certified e-PRO Trainer
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Dan

I've been approached several times - but have not succumbed to the shoppoing cart approach.

I have seen several agents in my market that did the shopping cart / grocery divider marketing thing. But have NEVER seen any of them renew the effort. IMO Buyers & Sellers do NOT go to the supermarket to pick an agent off the shelf.

YMMV

Jim

JIM
Jim Cummings
AVALAR360
512-633-3853

 

Dan, a few agents, here in Houston, have done the shopping cart thing and the grocerystore receipt thing, and I've not heard of any tangible sales from them.... but it keeps your name out there.
I have heard of a few responses to the ValPak coupon envelopes, but it was a few years ago, and I don't recall if those calls germinated or not.

An example might be, would you do the shopping carts and forego all other advertising? No, of course not.... so you know that it's only to enhance your already-out-there image. Probably zero actual ROI.... but plumps up the pillow...

Lindy in Houston

Dan,

I thought about doing that too. It isn't cheap and for only one or two stores I wasn't impressed. I think it may depend on your market. I live in metro Phoenix... one or two stores isn't even a dent. I came from a small town in Illinois where shopping carts might make a difference in recognition and branding.. but doubtful will produce anything substancial.

Save your money.. An even better idea is hire a kid to put a flier on cars in the lot while they are shopping on Saturday... its lots cheaper.. and if you have a listing to market in the area a small card on the windshield would be great marketing for the house and for you....

Gloria

Thanks! talk to you soon...

Dan Walker

Associate Broker, CRS

Direct 801.288.2260
Fax 866.851.4308

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