RealTown's RealTalk

There is no doubt that the future for lising data and the MLS is evolving at an incredible rate. Seekers of real estate information will emulate water, taking the path of least resistance to find what they are looking for. The easier it is to find, the greater chance that it will be found.

Is it in a broker's best interest that their listings can easily be found on the web? The best way to ensure that they will be easily found is to put them in as many places as possible. A Public Facing MLS web site is one more place, with many obvious benefits, not the least of which is information control and consistency.

Saul Klein examines the changes that are taking place.

Take a look at the article and let us know what you think.