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 Syndication. What about my branding

Created by:
Dave Heffernan, Licensed Real Estate Broker

Date: December 4, 2008, Number of Replies: 0


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I'm totally frustrated. As a one man operation I try to find the easiest and most efficient way of doing things. Sadly, I keep hitting a wall. I recently decided to start syndicating all of my listings. I decided to jump in mostly because I was informed of a company that would syndicate directly with my MLS (MLSLI). Well anyway here's my problem. While ListHub the company affiliated with my MLS states they have not even begun syndicating my listings yet. Within three days I'm told. In the meantime I am finding my listings on various web portals such as zillow. The information is sketchy and inaccurate. The page shows the listing company as sawitonline.com. The contact an agent section has NYhomefinder.com as the contact person with an 800 # attached to an answering machine. I called the number and asked to have someone call me with more info re the listing. No call back. I filled out a request form for more info which offered the option of having a copy of the request sent back to your e mail. I got the copy but never the original request for more info. I have no idea what’s going on. ListHub informs me that they have no idea about these other company’s and goes on to say that what sometimes happens is more than one source submits your listing and subsequently that portal let's say it's zillow will not allow a duplicate of a listing already in their system.  Now, I can go onto the sawitonline site who posted my listing but they have no contact phone number. You can subscribe to their service for a fee and possibly they will clean up your contact information or you can unsubscribe in which case they may remove your listing, who knows? In conclusion, I need to know if anyone out there knows weather I should go ahead use my syndication company ListHub and go to any and all other companies who are posting my listings and ask them to stop. This should stop the confusion? My second concern is, can I go to each of these portals and list my contact info, banner, picture etc and have it displayed every time one of my listings is submitted by ListHub? Before anyone starts to tell me about Point2, I have already spoken to them they do not have a syndication agreement with my MLS (MLSLI). So I would have to manually upload each listing to their website. One of the benefits of Point2 is that they will also help you to upload your listing to a few sites which require manual input such as Craigslist and a few others. So I will use them for those sites. If anyone can offer any advice as to how I can stream-line this whole process please e mail me, at BrianBuru@aol.com and or just post a response.

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