Colleen,
I would only say that no mater who you hire, make sure that you have
the knowledge to direct them and talk to them on the same terms.
For that, you need to self-educate. Understanding what you are buying
with respect to SEO service is essential to getting a good return on
investment, and for your own purposes going forward. You said that
you were focusing on web marketing. SEO is at the core of that.
Here's a multi-page document that was specifically written for real
estate professionals, using real estate examples:
Search Engine Optimization Basics For Real Estate-Related Websites
http://www.domaindrivers.com/seobasics-realestate-main.htm
It's a 90 minute read...I hope it helps.
BTW - it is not a self-promotion piece. It is a summary of what we
have learned over the last 10 years in this business.
Best regards,
Dirk Johnson
Partner - Operations
DomainDrivers LLC
djohnson@domaindrivers.com
703-406-4698
www.domaindrivers.com
www.linkstrategy.com