I am trying to figure out the best way to capture lead information from consumers surfing on your website. Do you require visitors to register their contact information before you allow them to search the MLS for available listings or do you keep it open for all to use?
If I go to a site that requires me to register before being allowed to get information, I usually go to another site that doesn't require it. I suspect many others do as well. Lots of real estate sites don't require registration, including mine.
I totally agree with Richard , sometimes it feels like making people register has become an obsession . People who use the internet are quite savvy these days, and making them register will be a turn off , or they will register then unsubscribe after getting what they want.
Have a user friendly web site and people will come back.