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 Realtor.com

Created by:
Sarah & John Rummage, Licensed Real Estate Broker,  Nashville,  TN

Date: August 28, Number of Replies: 12


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Is there a reliable statistic on how many buyers now start their home search on Realtor.com? I am at renewal time and trying to make a decision on whether to keep the package I have or cancel it.
I was all set to cancel, because I don't know of any business that has come from Realtor.com, but yesterday a buyer told me he found me on Realtor.com, so now I am unsure.
Thanks,

Sarah Rummage, CRS, e-PRO
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Date: August 31

Regarding the percentage of buyers who begin their search on Realtor.com, I can not speak to your market but, in our market, it's probably less than 5 or 10%. Our local Realtor association (Houston Association of Realtors) has done an excellent job of promoting their website to the public. It's a real chore convincing them to go to my personal website to search for homes instead of HAR.com, even though we are searching through the same database.
BOB DUERER
Prudential Gary Greene, Realtors
17418 NW Freeway -- Houston, TX 77040
(281) 890-4024 Office (281) 890-3201 Fax
(832) 295-0312 Direct (713) 825-9090 Cell
Take a minute to review all of the valuable
information on my websites: http://www.BobDuerer.com
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Catherine Myers Licensed Real Estate Agent,  Walnut Creek,  CA

Date: August 31

if the stat was that 94% of home buyers (with internet) start their search on GOOGLE, I would believe that. But I do NOT believe that the number is anywhere close to that for "starting" at Realtor.com. Maybe many buyers, I may even admit - a majority, do go to realtor.com *during* their home search, but 94% starting there? No way. I'd like to see how they quantify that.

Catherine Myers, REALTOR
DRE LIC 01337828
Alain Pinel Realtors
1646 No. California Blvd., Suite 101
Walnut Creek, CA 94596

925-683-2125 cell
925-465-1593 fax

www.DiabloValley.net
www.CCShortSales.com

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Lindy Hall Licensed Real Estate Agent,  Houston,  TX

Date: August 31

Catherine Myers said: if the stat was that 94% of home buyers (with internet) start their search on GOOGLE, I would believe that. But I do NOT believe that the number is anywhere close to that for "starting" at Realtor.com. Maybe many buyers, I may even admit - a majority, do go to realtor.com *during* their home search, but 94% starting there? No way. I'd like to see how they quantify that.

Lindy says: Ditto. What she said.
(with added emphasis on "during" their search, not at the beginning, not at the end... )

Lindy in Houston

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Keith Byrd,  San Luis Obispo,  CA

Date: August 31

Who cares what real estate website people start their search. The one that matters is the last site they are on when they decide to contact a REALTOR.

Keith Byrd

www.SloCountyHomes.com

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Al Napier Licensed Real Estate Broker,  CT

Date: September 1

>>>...our local Realtor association (Houston Association of Realtors) has done an excellent job of promoting their website to the public. It's a real chore convincing them to go to my personal website to search for homes [emphasis mine, Al] instead of HAR.com, even though we are searching through the same database.>>>

Ding ding ding ding ding ding.....We have a whiinaaaaahhhh!!!

(folks who have been here on RT for a while will remember my old rants about our Associations screwing us over and competing with us, their actual customers, with "Association Websites" instead of providing their dues paying membership, that would be us, with affordable, decent online solutions for ourselves)

Al in CT, JIM

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Larry Anoman Licensed Real Estate Broker,  Chicago,  IL

Date: September 1

Well for their stats all search engines will boost and beef up there stats. But investing in your own website is great which I now have 3 and working on my 4Th web site is great but you will need for people to find you?? I think Realtor.com and feature home is a great listing tool . When you can search by zip code and you are on the first page of the search when there are hundreds of others in that code is huge,if you would like more information on what I'm talking about feel to ask as many q's as you need I have been with Realtor.com for years and have found them very profitable to me . I'm there for many reasons and leads are one but not just for the leads but to further expose my listings to the public

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Tristan Celayeta Licensed Real Estate Agent,  Mill Valley,  CA

Date: September 1

Realtor.com has taken me for thousands. Each time I was convinced that they would deliver. Each time I ate it.

If you trust statistics provided by Realtor.com...

NAR built the beast and many are now strung out on it. You pay, you pay, and you usually don't even get a little high. If it costs $600/year for one good lead... Sure it's a rip but a rip with a return, once in a while. That's what keeps 'em going.

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Lindy Hall Licensed Real Estate Agent,  Houston,  TX

Date: September 1

Hi Al, actually, we members of HAR (Houston) are lucky, in that, our association's web-site makes it easy to "find an agent" at the portal, it also provides ability for agents to create a simple web-page for those that don't already have their own, and best of all, no agent/company listings are ever given preferential treatment over any other... not for any "extra" fees nor "purchased status".

When working with clients, either buyers or sellers, I happily refer them to HAR.com but tell them not to bother with Realtor.com (except for just a curiosity visit). For actual non-partisan, up-to-the-minute listings, with full info, HAR.com is great. We are allowed to display our URLs on our listings, and on our profiles.

I'm not sure what else you'd expect your association to do.... they aren't going to do SEO for our personal web-sites, of course, and I don't see them as competition for traffic. If anything, they keep traffic centered for us, as opposed to lead aggregators that are competition for traffic.

Lindy in Houston

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Linda Humphrey Licensed Real Estate Agent,  Reno,  NV

Date: September 1

Quoting:

>>>...our local Realtor association (Houston Association of Realtors) has done an excellent job of promoting their website to the public. It's a real chore convincing them to go to my personal website to search for homes [emphasis mine, Al] instead of HAR.com, even though we are searching through the same database.>>>

 

Ding ding ding ding ding ding.....We have a whiinaaaaahhhh!!!

(folks who have been here on RT for a while will remember my old rants about our Associations screwing us over and competing with us, their actual customers, with "Association Websites" instead of providing their dues paying membership, that would be us, with affordable, decent online solutions for ourselves)

Al in CT, JIM

Hi Al, I'm totally with you. Our Association has not done this, but our MLS just recently created it's own website which has IDX (the same IDX it is charging us, the source of its funding and existence, for) in direct competition with us, its members. Then, it is advertising like mad: "search THE mls", which letters we, of course, are not allowed to use in OUR urls, and presumably in lieu of consumers wasting their time with lesser agent/brokerage websites. Then to top it all off, they came up with this idea, heavily promoted to local agents, for a citywide open house day...what fun! balloons!! BBQs!! All of Reno out looking at open houses for one big day! Just go to THE mls website to find the location of all the homes open for the big event!! Woo-hoo! Our listings and dollars being used to drive traffic merrily to their website to boost it right up to the top of the searches, hopscotching over the websites of the local agents whose listings they are using to promote it. Unbelievable.

Linda

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