Cheryl Lichen-Hooper wrote:
I feel AA should have contacted the customers and let us know. I am
extremely unhappy with AA. I don't get any leads from my site, i have
been with them for 10 years and i stayed because i didn't know which was
a better site to go to and how to transfer all my documentation. This is
very frustrating. I wish i knew which site to try out.
_______________________________________
Cheryl, it's important for any agent to understand that the Web is a
much more competitive environment than it was when you first got your
site 10 years ago. Because so many agents have Web sites, it is much
more difficult to compete for visitors to find your site through the
search engines. To simply "try out" any vendor's site is unlikely to
yield many visitors.
That's because the "canned" content provided by the web site vendors
does absolutely nothing to attract the search engines. In today's
environment, you need to add original text content, written especially
for your site and optimized for the search engines. With enough
well-written, optimized content, a site should eventually attract
upwards of 50 unique visitors per day. If those visitors find a
reasonably visually attractive site that provides lots of great
information and photos of the agent's area, leads will inevitably begin
to flow in.
The search engines are very sophisticated now, and look for more than
just meta tags and title tags. Among other things, they look for unique
text content that is relevant to search queries. Furthermore, they will
not recognize content that's imported into your site from other sources,
such as your eNeighborhoods community information, because that content
did not originate on your web site.
So, in a nutshell, I'm saying that you will get back from a web site
exactly what you put into it. A significant investment of either your
own time or someone else's work is necessary for a site to yield lots of
leads.
However, such an investment CAN pay off. For example, I received an
email from a client in a small town in Florida last week. He and his
wife have had a web site for about two years; I redesigned it, added
content, and referred him Domain Drivers for link-building just over a
year ago. He and his wife recently switched to a new brokerage and he
wrote:
"My friendly broker is very impressed with our web site, especially in
light of the fact that several of the agents in our office don’t even
have one. He is very impressed by the fact that in the past month (our
time with him) we have written 5 contracts and 4 of them are leads that
have come off of our site."
I'm a big fan of Point2Agent sites, but just like any other vendor's
site, they need additional work. They do, however, offer a great
syndicated advertising program that can help drive traffic to an agent's
site, even if the agent hasn't put a lot of effort into improving his or
her site. Professional and Premium subscribers get great telephone
support, and during the time I've been customizing Point2Agent sites,
I've only noticed one period of less than an hour when sites were
off-line. They do occasionally notify us of planned maintenance periods,
but these usually take place late at night and usually only result in
the agent's back office being unavailable. I do recommend that my
clients consider hosting their email with a third party such as Internet
Crusade, for the added security that comes from having email hosted
independently of the client's web site. Point2Agent subscribers also
need to add IDX service to their sites, since MLS listings are not
integrated into Point2 sites.
By the way, it's very easy to copy off text from a web page, paste it to
Notepad pages, and save it to paste into a new site later. (You have
fewer than a half dozen pages of original content that you'd need to
copy.) Also, here on RealTalk, several people have recently mentioned
programs that you can use to copy your entire web site. But you should
understand that for both technical and for legal reasons, you could not
then upload your site to another host -- you would still have to
recreate a few pages. The good news is that domain name is 11 years old;
its age is a great asset when it comes to optimizing a site for the
search engines.
Suzanne
Suzanne Hathcock Stephens
Point2Agent Qualified Web Site Designer
http://www.SuzStephens.com
360-666-0881
Editor's Note Go to http://FreeWebsite.RealTown.com and try a Point2 site free for 3 months.Saul