ePower OrganizeIT wrote:
But how does your per hour cost relate to a finished product? I have
heard from colleagues who have spent thousands of dollars and still have
no product (web site) to show for all their money, let alone SEO.
Typically how much time and money do agents have to invest in your
specialized expertise and approach to production before they see a
return on their investment? I know agents who just gave up because they
could not continue the elongated process.
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Carolyne,
When an agent hires me to design his or her site, they pay for either of
two flat fee design packages. Because I always have a waiting list,
typical turnaround time is 2-3 months, plus my clients usually receive
free consultation on a long term basis and free minor site updates. Time
for completion varies widely by how responsive my clients are to
requests for input and information.
I include a limited amount of SEO work in my design packages, and also
advise my clients to contract directly with DomainDrivers.com,
WebsTarget.com and/or a copywriter who specializes in SEO copywriting.
ROI is highly contingent on the amount of traffic a site is receiving at
the time a new design is installed. If a site is already getting good
traffic, my clients usually tell me that they experience a strong
immediate uptick in leads. Many of those with existing high traffic have
told me that their design had paid for itself in new business within a
week of launch. ROI is slower on low traffic sites, but I advise my
clients on how to increase their traffic.
Even fairly low traffic sites often benefit from design. For example, I
began installing a new design on http://www.PrescottLiving.net on
February 20th. Tim contracted with me in mid-January. This project is
not yet finished as I am waiting for copy from a copywriter. When it's
closer to being finished, my client will direct another, higher ranked
domain name to his site and his traffic will increase. Even though the
site isn't finished, the site gets little traffic, and his SEO company
has yet to begin work, the client has already received a nice $300k
buyer lead via a Perfect Home Finder submission. (If that lead pays off,
it will pay for his web site design.) So, that's roughly two months
elapsed between contract and first verifiable lead, and I lost about a
week of that time to illness.
Another client reported ten new buyer/seller contracts directly
attributable to her web site within two weeks of launch of the new
design, prior to which time she had had only 1-2 leads over several months.
When prospective clients who have new sites or who do not currently have
sites contact me, I consult with them on how to increase their traffic
BEFORE they hire me. I don't want realtors to tie up their money in
design when they should first be using it for SEO and for content
creation. Then I usually get feedback from my recommended vendors about
clients whom I've referred to them, so I know who is following my advice
and who is not. I am hesitant to accept as design clients those who are
not following my advise about how to increase their traffic.
In addition, my business practices and those of other Point2Agent
approved vendors are closely monitored by Point2's vendor coordinator.
She has reviewed our standard contracts, and has also set up a long list
of requirements/procedures that she requires us to follow to help
prevent problems reported to her by Point2 members. We are required to
sign an agreement that we will meet these requirement. I assure you that
if many of my clients still had no web site after a long period of time,
I would no longer be an approved Point2Agent designer.
Suzanne
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Suzanne Hathcock Stephens
Point2Agent Qualified Web Site Designer
http://www.SuzStephens.com
360-666-0881