RealTown's RealTalk

"The goal is not it." The goal merely gets you on the right path.

My father often told me that the biggest mistake he made in life was not setting his goals high enough. I also remember from one of my favorite old movies, "A Connecticut Yankee in King Arthur's Court," Bing Crosby sang to the kids…"there's nothing to be ashamed of, if you stub your toe on the moon."

To be effective, goals must be:

1. Written - This will begin the process of making the goal "real." Place those goals in front of you daily

2. Specific - Specificity will allow you to focus your intent...a key ingredient to success.

3.Measurable - This will help keep the goal "real."

4. Valued - Based on what is important to you, this will allow for the prioritization of your goals

5. Shared - This will help create the commitment needed to accomplish even the loftiest goal. Sharing the goal is evidence of your commitment to accomplishment.

Saul

Saul Klein

President/CEO, InternetCrusade

http://InternetCrusade.com

CEO, Point2 Technologies

http://Point2.com

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Goals…

Let's see there are goals and then there are plans that you execute to achieve the goals. I like Saul's list for goal setting…but goals won't really make you money - it's the planning and execution of the plan that makes the money. I think the high percentage of people who don't achieve their goals each year proves that for most people goals don't motivate enough to succeed. Why? Part of the reason is #5 on Saul's list: Sharing - you need to be held accountable - but to what!

Ah, here's the key to your success…

This is a general outline for how I've recently begun working with my clients to set them up for success in 2009:

• Define: what do you know (do your own research) your customer/prospect needs and requirements are
• Measure: Use data (it's factual) and get away from hunches and gut feelings (guessing)
• Analyze: Interpreting the data is key to meeting and exceeding your customers expectations
• Improve: This is where it gets fun, brainstorm ideas - based on data - to:
• Create new value
• Methodically execute plans to:
• Convert prospects to clients
• SOI referrals
• Control: Make sure systems are in place to sustain your professionalism and your business

I hope you find the information useful and profitable. This can be used to handle individual projects or to build a sustainable competitive advantage in any market and market conditions.

Jeff

Jeff Graves
JeffsCoaching@comcast.net
206.850.9996 (Cell)

Microsoft Office 2007 & 2003 Training...
http://www.ImpactYourSalesNow.com