RealTown's RealTalk

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Hello, all

When Cherie posted that she had never met anyone who spent $48,000 a year on PPC, it made me think: We have probably 25 clients who used to do that; all of whom now spend $185 per month and get more leads and sales. One such client is in a small island community and he actually has to drum up 90% of his business from hundreds of miles away. (His name is Fred Roven--www.mvbuyeragents.com).

But, that's not my point: my point follows with what Cherie posited: How can anyone not making North of $250K spend $48K on advertising, period? And that is one reason I denigrate PPC more often than not: it's  a slippery slope where--like in a casino--you are continuously tempted to increase your bet. "Add this phrase. Add that phrase." How about "How many houses is this selling for me?"

Forrester Research put out stats in 2006 showing that clients preferred organic by a factor or three or four over PPC. I have seen nothing that lessens that appraisal, but I wonder: when you can be on page one on every search engine organincally for $185 a month, and be found on hundreds of different first pages (we now have a tool to show that) all inclusive in that price, why would anyone spend $48K a year on PPC?

Perhaps we should all go to work for Google! They MUST pay better!

Malcolm is much too modest. He has done some really super work on www.bevwaring.com, including making a neighborhood mapping system that is really top notch, and tying it into his MLS/IDX.

He acts as webmaster on the site and the site produces 80%+ of the business, PLUS LISTINGS! Obviously, he knows what he is doing.

We just love having clients who will actually follow suggestions and a disciplined strategy, and doing so plus has allowed Malcom and Bev to make their site into a resource that feeds them leads and lots of sales. Isn't that what all of us are trying to do?

When you think of where the Internet sucess is happening in American real estate, you probably wouldn't think of "Honeymoon USA," otherwise known as Pennnsylvania's Pocono Mountain area. But Mal and Bev are proof that hard work, judicious vendor selection and sticking to what you know is just as much the key to success online as it is anywhere else.

They are people who have been succeeding online for a few years and know what it takes to do so. Take a look at their site, and you'll see it all there: every single thing we recommend for online marketing success.  Congratulations, Mal and Bev! www.bevwaring.com

At 4:00 PM -0800, 12/3/08, Lisa Rosenfield wrote:

>At their suggestion and with their help I
>changed platforms during September . They did
>tell me it would take weeks to months for the
>site on a new platform to get results.

What do you mean by 'changed platforms'? You went from what to what?
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Robert Ameeti - ePro®
MailTo:robert@ameeti.net
(949) 422-6866 FAX (949) 709-7705
REALTOR® specialist in Orange County, CA
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