RealTown's RealTalk

Lots of good advice here. I always cite the statistic (from Forrester Research) showing that fully 2/3 of web shoppers will not choose Pay per Click; organic is first choice by a whopping margin. Nonetheless, some agents love the stuff, but we find most agents like great organic search placement more.

What one must remember about PPC is that it does no permanent good for you; your site remains unoptimized, your placement disipates instantly when you stop paying, and you are only gaining position (PAID POSITION) on ONE of the major search engines while organic puts you on all seven of the majors. While Google has about 65% of all searches, Yahoo and MSN and even AOL produce real buyers, too, organically.

We have many clients who have managed to stop their addictions to PPC and save large amounts of money with better results by going organic. Without sounding too "sales-y"" I would ask yourself if you can handle $185 a month in your budget, because if you can, you should go organic and have PERMANENT first page ORGANIC placement. It is way better.

Not only that, but organic can have you found on up to 500 different searches on the first pages for the one price. PPC requires careful managing of your keywords; organic search does all that for you.

While I cannot be said to be totally objective, I am fairly knowledgeable about real agents overall experiences, and while PPC can jump start something, organic will make you succeed online, if coupled with lead capture and good advice. Good luck!

Rich Hudson
Director of PR/Marketing
InternetCrusade
(619) 283-7302 Ext. 602
Rich@InternetCrusade.com

Hi Bonnie,

This is a good place to start for Google Seminars in your area.  I love working with ppc, and was pretty much rung out by the end of the day.  Well worth the money and you will learn so much!

http://www.google.com/adwords/seminars/topics.html

Sign up
http://services.google.com/ads_inquiry/awseminars

Good luck.

Cherie Young
Real Estate Web Designs
760.782.0103