How do consumers find houses on the Internet
Created by:Date: October 26, 2008, Number of Replies: 23

View Profile
What is the most visited real estate web site?
I would argue that it is probably Google. Listings appear in many different places on the Internet today. Some have accurate data. Some have duplicative data, some have few pictures, some have many pictures and virtual tours. Some sites have cool technologies, some are intuitive, and some are just the opposite…and what is intuitive to you, may not be intuitive to me.
My wife Janie and I were helping our youngest daughter Tiffany and her new husband Drew search on the Internet for a condo in San Diego. Where did we search?
I of course went to REALTOR.com, having been at the table when the idea of REALTOR.com was conceptualized, and then spending a few years on the road getting MLSs to send their listing data to REALTOR.com.
Janie, not being saddled with my paradigm, went to Google and searched for real estate in the communities of interest, and she found deeper content than that which I found on REALTOR.com. And then it hit me, how many people are now in the "Google" habit? If you want to find anything today on the Internet, where do you start? I think lots of folks would answer Google.
So, if 80% of all home searches begin on the Internet, how many of those do you think begins on Google? My bet would be lots…and lots more in the future.
Saul
Saul Klein
President/CEO, InternetCrusade
CEO, Point2 Technologies
Have you visited RealTown.com recently? RealTown.com, the oldest, largest and most respected online community and network in the real estate industry has been totally redesigned and offers a wealth of information. Go to http://RealTown.com and check it out today!

1 
Create New Discussion
Digest Archive
To Top
Quote






Rules of the Road
Posting Tips
Help














