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Date: September 23, 2008

What about starting a discussion on marketing and ideas that work or don't work in today's market. Things have changed over the past year and what once worked, might not anymore.
I for one, dropped just about all my print advertising. Not due to economics, but mainly because I was not seeing the return on the dollar and it was my most expensive advertising medium.
 
I agree with the fact that print advertising for homes seems to only be for the benefit of the client seeing you spend money for their listing. Our office has been sucessful with postcard mailouts to our previous client base. It is inexpensive and if done on a quartly basis you are sure to get one to three deals a year which doesn't sound like much but it you calculate the cost to send and the income produce you will see the benefit. Also you can use the postcard to compliment your website by having the site in bold on your card so everytime they see the cards they see your web address.
 
As an agent and broker I am always temped by the advertising sales agents who work hard to sell their product. I have spent way too much money on print advertising that only brought me "I saw your ad in the paper".
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Anne Kraft Vendor,  Delray Beach,  FL

Date: September 23, 2008

"Attempting to print postcards is not the best use of your time, effort, and or energy. Instead use one of the many online printing/mailing solution companies."

Well said, Rossi! And your 999 impressions calendar couldn't be simpler to follow! I highly recommend checking it out and using it (http://postcards.rossispeaks.com/) The link to Expresscopy.com in your post didn't look to be going to the right place. Here's the correct one: www.expresscopy.com

People want to know who is still out there selling real estate…make sure they know who you are and where to find you!

Expresscopy.com offers full service print and direct mail programs…All online, all within 24-48 hours. Expresscopy.com is also a RealTown Approved Vendor, and has a special offer… Any new Expresscopy.com customer can get $25 off their first order by signing up for their free account at http://expresscopy.RealTown.com. There are no set up or monthly fees, and regular postcards are just $.51, which includes lamination, 2-sided color and First-Class postage!

If I can assist any RealTowners with our products and services, please don't hesitate to reach out to me directly.

Anne Kraft

Vice President, Sales

www.expresscopy.RealTown.com

561-276-6409

mailto:anne.kraft@expresscopy.com

Ask me about Automated Just Listed and Just Sold Postcards!

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Christina Catalano Licensed Real Estate Agent

Date: September 23, 2008

>> Tara Wrote: I also fell for HH, hook, line and sinker. I invested approx $8000.

I wanted to jump in here and share my negative experience with Search Engine Optimization from YellowPages.com. I don't want to post a 12 paragraph rant, but I do want to warn other agents against this company. I signed up for a 12 month program called "Proving Real Value" (at $280 per month) from a cold call. I was pumped about marketing and beefing up my Internet presence and made a bad decision. I don't want others to make the same mistake.

The Customer Service has been horrific. Managers and supervisors don't even bother to return calls. When you ask for a manager, I'm pretty sure they just send you to another agent who is also not interested in the level of service they are providing. They will not cancel the contract despite failing to deliver the promised services. Their Search Engine Optimization department also does not return phone calls and has failed to explain the discrepancy between the statistics they provide and the statistics my website administrator provides. They claim they provide 90 hits per month, when in fact my site gets about 40 hits per month from search engines that are not 100% credited to the advertising. Their advertising is also not adaptive. Changes that I make to my site or marketing approaches are not addressed by this advertising program.

It seems like common sense not to sign up with companies that give you out-of-the-blue sales calls, but they hit me at the right time when I was looking for online marketing programs and ways to boost my web traffic. I just want to make sure that no one else makes the same $3360 mistake that I did.

Thanks also to everyone who is sharing successful ideas that are working in the current market!

Christina Catalano
Your Real Estate Professional
Century 21 Ripley Realty - Austin, TX
(512) 413-3554 christina@catalano.net
www.MakeAustinHome.info

I am never too busy for a referral from a client or friend.

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Date: September 24, 2008

I ask each person that visits my Open House how they heard of it, and 90% of them saw it in the paper! Believe it. The other 10% either saw the signs (I use pennant wigglers instead of balloons) or saw it on the Internet.

Ken Smith mentioned 'pennant wigglers' in his post. What are pennant wigglers and where do I get them? My Broker has just stopped balloons and I'm looking for another solution.

Thank you!

Dorothy "Dottie" Gawel, GRI, e-PRO

Weichert Realtors Clinton

908 812 3232 (cell)

mailto: Dottie@DottieGawel.com

web: www.DottieGawel.com

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Jane Becker Licensed Real Estate Agent,  Jefferson,  MA

Date: September 24, 2008

I just finished a MAR convention and only two speakers impressed me. So, I would like to find out what Real Talk thoughts are on these guys and who should I "buy" into:
Mike Russer
or
Rick Deluca (Buffini)
 
Both are good and perhaps I need to go with whoever fits my approach and personality better. But, for those who have experience with either and especially both, what do you think?

Click Here
 
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Eileen Landau, Licensed Real Estate Broker,  Naperville-Downers Grove,  IL

Date: September 24, 2008

Christina,

I've made it a "rule" that I never, ever agree to sign up for something over $100 without sleeping on it.

I've had salespeople call me about their great programs and after some banter I ask them to call me back the next day or so. Guess what? They never do! Which confirms my impression.

Many of these companies use our online information from our websites or profiles and then call us. I think that in this day and age you have to research what these companies really do.

Back in 1988 HH was promoting a slick EGO brochure for mucho dollars. At that time I was doing a much cheaper brochure in Navy/red ink that my local printer could run off for about $100 for 200 brochures. I used those brochures and didn't find any benefit...no more "deals" because of it. So, I stopped all EGO, ME-ME advertising and marketing.

Today's consumers want to know what you will do for them. It's all about THEM...not you.

Cordially,
Eileen Landau, ABR, CRS, E-Pro
Over 800 Homes Sold!
Realty Executives, Pro/Team
Serving Naperville, Downers Grove
and Woodridge
630-961-2600 Direct
630-515-9500 Office

Please copy and paste a portion of the post you are responding to in order for others to follow the context of the thread. (**then delete this line**)
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John Cleek Licensed Real Estate Agent,  Louisburg,  KS

Date: September 24, 2008

> Carolyne, I've just started working hard on Craig's List marketing and
noticed that as you post it, there is a message that tells you how long your
post will be active. As for the others, I don't know if thre is a way.

When you post a listing on Craigslist you will receive an email to which you must respond in order to publish, edit, or delete your listing. If you save this email, you can use it to delete your listing in case it sells, or to edit the listing in the case of a price change, etc.

 

John

 
John E Cleek, Ph.D., e-PRO,
Realtor� � The CrownPlatinum Team
Crown Realty of Kansas
Miami County - Linn County - Johnson County
1005 W. Amity � Louisburg, KS 66053
Pho: 913-709-4423 � Fax: 913-837-2549
Finding the RIGHT REALTOR . . . Priceless!
 
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Robert King Licensed Real Estate Broker,  Saint Petersburg,  FL

Date: September 24, 2008

 

Michelle Johnson posts a great statement of success here:
"We have one Realtor in my own neighborhood who holds Open Houses EVERY Sat and Sun. He puts out about 20 signs with flags. This guy has almost ALL of the listings in the neighborhood, plus he sells a bunch of his own listings. He takes off on Wed and Thurs, leaving Fri to get ready for the weekend and Mon and Tues to work on his weekend business".
The key to this Realtor's success is found in his consistency; he "thinks outside" the box.  It's all in the 20 signs and the fact he holds OPEN HOUSES every weekend.  People meeting people.  Neighbors seeing results.  He sounds like a mover and shaker.  Isn't that what our job is suppose to be?  We've all been lead to believe that "exposure" sells real estate. With today’s technology and availability to ((information)) you would think exposure should be enough but it's NOT!  Why?   Information confuses the amateur who doesn't get it.  This is why people kick the tires online rather than fear the consequences of being in the presents of some one they don’t know! People are comfortable with their computer; the computer doesn't overcome their objections or talk back.  The screen may lure the brave few, but it's just not enough satisfy the majority!  If all it took was information to sell then the Internet should be enough.  So what do we do? Do we re-direct our interest elsewhere? Maybe the MLS was enough after all? I applaud this agent for taking action and thinking outside the box. You can’t sell anything until you get in front of the prospect. Opportunity is when both parties believe that what they are about to part with is of equal or greater value than what they are about to receive. The Internet never has and never will provide that opportunity. You have to make that happen! Anything else is nothing more than being an Order Taker. In today’s environment we all wait for the lead and hope that 10 out of 100 will turn into a warm lead. We hope that 3 of 10 will produce a meeting. We hope to close 1 deal out of 3. This has been our way of thinking for years. It’s called playing the numbers game. I call it Gambling on the Odds. I prefer to count the cards and stop wasting everybody’s time.  Open houses, Priceed competitively, good signage always produces prospects that can be converted to LEADS.  It's called one on one LEAD GENERATION!
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Robert King Licensed Real Estate Broker,  Saint Petersburg,  FL

Date: September 24, 2008

 

Rich Hudson makes a profound statement here:
"Sellers do not walk into a Real Estate office when they want to sell their home. They check the internet for the value of their home and also search the internet for a Realtor or talk to friends to here from them who they recommend".

Maybe this is why there is so much inventory that’s stagnating? SELLERS going ONLINE to get the ((information)). Last I heard from the Pontificator for NAR "Lawrence Yun" he's happy to announce that INVENTORY is finally declining.  Yea but it's not because HOMES ARE SELLING through the MLS!  I would say it's because sellers are going online and finding that it's more efficient to sell online rather than through an MLS Realtor.  Besides NAR has approved most of these online affiliates.   Who needs a Realtor when you got the WWW and a compliant NAR?  Rich you are absolutely right, much to our chagrin "sellers do not walk into a Real Estate office". Times have changed we got to embrace change or be left behind. It’s just a matter of whom we will be left behind with? I hope it’s not all these displaced homeowners! YIKES!!! Who wants to be categorized with those losers? 

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Craig Einsohn Licensed Real Estate Agent,  Livermore,  CA

Date: September 24, 2008

I want to second Jason's mention of www.Postlets.com. My manager turned me on to it and it's a fantastic marketing tool - and its FREE!

As for Point2, I love the distribution but it's a real pain to enter listing information. Postlets is done in a few minutes, but Point2 takes way too much time to enter the data properly.

This is my first post to the community. I love to use postlets to market my listings. The website is so easy to navigate and when you have created your "flyer" the site will convert it to HTML code so you can post it on craigslist.

I also use another site called http://www.flyinside.com I use this site for a free virtual tour. You can upload a lot of photos and you can put them into categories and name them. After you have input your listings info the site will give you a link to post on the web. Here's an example: http://www.flyinside.com/tour.php?id=24150 as you can see the consumer will spend a lot of time looking at the slide show and your face and name are right in front of them.

Craig Einsohn Realtor®, Notary Public

1983 2nd Street

Livermore, Ca. 94550

(925)518-6094 CELL

(925)889-3585 E-FAX

ceinsohn@rockcliff.com

www.CraigsListofHomes.com

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