What about starting a discussion on marketing and ideas that work or don't work in today's market. Things have changed over the past year and what once worked, might not anymore.
I for one, dropped just about all my print advertising. Not due to economics, but mainly because I was not seeing the return on the dollar and it was my most expensive advertising medium.
I for one, dropped just about all my print advertising. Not due to economics, but mainly because I was not seeing the return on the dollar and it was my most expensive advertising medium.
I agree with the fact that print advertising for homes seems to only be for the benefit of the client seeing you spend money for their listing. Our office has been sucessful with postcard mailouts to our previous client base. It is inexpensive and if done on a quartly basis you are sure to get one to three deals a year which doesn't sound like much but it you calculate the cost to send and the income produce you will see the benefit. Also you can use the postcard to compliment your website by having the site in bold on your card so everytime they see the cards they see your web address.
As an agent and broker I am always temped by the advertising sales agents who work hard to sell their product. I have spent way too much money on print advertising that only brought me "I saw your ad in the paper".



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