RealTown's RealTalk

So I’ve just finished reading Jerry Rossi’s cleverly titled book Dog Eat Dog & Vice Versa – 9 Secrets To Put the BITE Into Your Marketing. Admittedly, I’m a fan of the man known as Rossi; I participated in his Aspire coaching program several years ago. Rossi is widely known in the real estate world as a wonderful key-note speaker, “Edu-tainer” and a prolific contributor to the RealTalk community. This book, while not specifically targeted to real estate salespeople, covers a wide variety of topics and ideas - many of which offer real estate specific examples and illustrations. This text will inspire you to stop complaining about your business situation, and urge you to get out there and change it or to “do it now” as he would say. Topics range from the best selling & marketing techniques in the Web 2.0 era to gaining rapport with the variety ages and cultures we encounter in the business world. There are even mentions of affordable preferred vendors to help you with websites, e-mail, and targeted direct-mail marketing. No matter the size of your marketing budget, you’ll find nuggets of wisdom in Rossi’s years of experience and in the trails and tribulations of his smart business acquaintances. You can learn more about Rossi’s services and order your own copy at: http://www.rossispeaks.com/dogeatdog