Consumer Centric

Created by: Mike Barnett, Information Technology, San Diego, CA

Date: Aug 18, Number of Replies: 6

Question… when you hear this question… "Is Your Website Consumer-Centric?". What does it mean to you?

Thx

Mike Barnett CRS, e-PRO, GRI
CTO, VP Technology InternetCrusade http://InternetCrusade.com
CTO, RealTown http://RealTown.com
CTO, RISMedia http://RISMedia.com

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Bonnie Cox

Date: Aug 18

Hi Mike,

To me, it means that the Landing Pages have nothing about me and my team and everything about what the consumer is looking for. Buried deep within the site is an "about TeamCox" page. It is not about the agent. Upon initial contact, the visitor could care less about us. They want homes, pictures and prices. That's it. Relationships, if developed and incubated, are down the road.

Bonnie Cox
ABR, CRS, GRI, e-PRO, RECS
Eco-Broker
ACRE, Accredited Consultant Real Estate
TEAMCOX
PH: 303-400-6060
FAX: 303-771-6944
RE/MAX Masters
6400 S. Fiddler's Green Circle, SU 100
Englewood, CO. 80111

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From: Mike Barnett

To: Bonnie Cox

Sent: Monday, August 18, 2008 6:48 PM

Subject: RealTalk: Consumer Centric ID00D194

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Consumer Centric

Mike Barnett Information Technology San Diego, CA

Aug 18, 2008

Question… when you hear this question… "Is Your Website Consumer-Centric?". What does it mean to you?

Thx

Mike Barnett CRS, e-PRO, GRI
CTO, VP Technology InternetCrusade http://InternetCrusade.com
CTO, RealTown http://RealTown.com
CTO, RISMedia http://RISMedia.com

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Jeff Jasper Licensed Real Estate Broker, Mound, MN

Date: Aug 19

Question… when you hear this question… "Is Your Website Consumer-Centric?". What does it mean to you?

Focused on the needs of the Consumer and not you!

I can't get over how it these times of stress how None consumer oriented the agents I deal with are today. So many agents I run across seem to know it all, except how to listen and respond accordingly.

Jeff Jasper

612-214-2466

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Judy Sepac Licensed Real Estate Agent, St. Louis, MO

Date: Aug 19

YOU said: Question� when you hear this question� "Is Your Website Consumer-Centric?". What does it mean to you?

For me, it means having the information on the web site that the consumer would be interested in. Something about the area you are selling in, Taxing information, Job information, Local information about schools, parks, etc. What ever YOU might want to know if YOU were moving to a new area. Judy Sepac

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Pat Moyer Licensed Real Estate Agent, West Chester, PA

Date: Aug 19

"Is Your Website Consumer-Centric?". What does it mean to you?

Mike,

To me, Consumer-Centric means centered/focused on the consumer and the consumer's interests and needs. What is the consumer looking for? What does the consumer need/want to know? How quickly and easily can he find it on my website? What makes it easy for him to navigate my site? What will make the consumer stay longer and come back often? Hopefully, a consumer-centric website will be on the consumer's list of Favorites.

Pat Moyer, B.S., REALTOR, GRI, ABR, SRES, ePRO

Prudential Fox & Roach Realtors, 49 E. Lancaster Ave, Malvern, PA 19355

610-647-2600 reception 484-595-1620 direct/voice mail

610-220-7888 cell

ePRO trainer, Real Estate educator

www.PatMoyer.com PatMoyer@REALTOR.com

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Albert Clark Vendor, Scranton, PA

Date: Aug 20

HI Mike, good question and the replies have been dead on. But no site can possibly answer all the consumer's questions. Consumer Centric for me means the proposition you make.. "visit my website" and you will be rewarded by time savings, relevant content and urgency in response to your questions. Thats why we built realPING.. to be one click away from NOW.

Agents spend all sorts of money to get consumer to their website yet many fail at offering Conversion tactics.

Al Clark

Creator, realPING.com Click To Talk NOW

A Internet Crusade Approved Supplier

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Kathleen Allardyce Vendor, Peachtree City, GA

Date: Aug 20

Mike,

I love the question and the answers have been great. I think another part of being customer centric has to do with your writing style on a website.

Consumer centric in that area, to me, means that you write as you talk - like you're writing a letter to a friend. It also means that your marketing content is very consumer oriented.

For example, rather than saying

"I can help you find a home because I know the area so well"

you could write

"You'll get the advantage of my in-depth knowledge of the neighborhoods in this area, so you'll be confident you found the home that is just right for you and your family."

There's a very interesting tool online called the We We Calculator. Just put in a URL and the calculator will tell you how consumer oriented your content is. Put in the link to your "About" page. Sometimes, it's a real eye-opener!

Kathleen

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