RealTown's RealTalk

I followed up on leads from (1) folks who had just bought their home (and needed some reassurance about what they paid for it), (2) folks who had their homes listed (but obviously didn't trust their Realtor), (3) financially unqualified folks, (4) believe it or not - from Realtors who listed a given property and wanted to confirm the advice they gave to their seller client, (5) sellers who were on the verge on foreclosure or being foreclosed on, and (6) last but not least - electronic "lookie lous" (who were shocked -Shocked I tell you) that someone would call them up.

My partner and I have been using HV since 2000 and have been extremely happy with them and the leads they provide. You have to understand that Internet seller leads are not "slam-dunk" buyers that you can take out a few times and sell them a house. Online seller leads need time to incubate. Many are people testing the waters for various reasons but most are real people who are curious and are starting their fact finding. Personally I would rather my name and emails be in front of them from the start of their exploring. We have sold listings through HV where the people went into our database from HV months even years earlier. Almost every single one says that they have been getting our emails and enjoy them. Use the system correctly and it will make you money. We have had years where we had over 18 million in closed business just from HV (boom times of course) and more normal years of 6-8 million. If you are not short-sighted and are willing to play the Internet seller game it will work. How many other Internet lead generation systems provide 95%+ REAL names, addresses, emails and most of the time phone numbers.

Sincerely,

Tan Tunador - Exit Realty Talbot and Company - Ashburn, VA

Hello everyone -

I have several clients who use House Values and for the most part have found it to be beneficial. There are some leads that, as you say, are useless, but there are plenty that I have been successful in managing and developing into good seller and buyer leads.

The key element seems to be responding quickly to their request. We respond with a phone call first, and then transition the leads into other drip campaigns that we have setup so that while we may not get an immediate response, there is still something in place to keep us top of mind.

It is a somewhat time consuming process, and one that most of my agents have referred out to us, their virtual assistants. We can make the initial contact and answer general questions, and set them up to receive email notifications of listings meeting their criteria, etc., which frees up our agent's time to respond to those leads that are well qualified and ready to move forward.

I have worked with several similar systems, and overall, perhaps because of their national advertising, House Values seems to get more response than others, but in continuing to develop the relationship, most of my agents find more personalized drip campaigns outside of the House Values system to be more beneficial in capturing their attention.

Wishing you all the best,

Jeannine Clontz, Real Estate Virtual Assistant

IVAA CVA, MVA, PREVA, CRESS, EthicsChecked, CRVA

Accurate Business Services

Jeannine@Accbizsvcs.com

http://www.Accbizsvcs.com

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My HV experience started well until I realized that the six months of leads that were being sent to me were for the most part useless.

I have had a similar experience with them. Virtually an identical response when you return the leads. They tell you that the leads are well screened but I had 20% tell me that they had no interest in purchasing a home and that they had no idea why I was calling them.

Bill Shultz