RE: new thread on advertising

Joe wrote,

The results that I will expose to all of you may be a confirmation of you feeling or a surprise.
1-Referal from Freinds family or cologues.
2- Sign
3-Web site
4-Email Blast/Spam
5-BNI- Trade meetings
6-Direct mailling

Thanks, Joe, for sharing that information, which I know took precious time to decipher. Before my company was a franchise, we were just a local company, dealing mainly with our friends, relatives and their referrals. I don't know what took me in the direction of all of the advertising that I wasted my money on in the last 4 years, but now that I am not doing it any longer, I see that referrals, sign calls and the internet are MOST of the business.

I, for one, am going to spend some time developing the hundreds of buyers and sellers we have worked with in the past 4 years. We were so busy at times, that we blew off a lot of people who we should have paid more attention to.

Is anyone out there having success with 'opt-in' drip emails? I am going to give www.CityTwist.Com a try. (Albert Michaels is who I worked with) They have 'opt-in' email lists all over the country. I just purchased a 10,000 email campaign to Gilbert, Arizona, where I am based. It will be fun to see if it brings any business. I think this is something you have to do pretty regularly to work well. If people DO go to your website and you can capture their email, then you have a new customer to develop over time. With 'virus' campaigns that they will forward to THEIR friends and relatives, it could mushroom nicely.

Again, Joe, thanks for the info.