RealTown's RealTalk

Our Company did a research last year about the origen of the leads and cost efective .

1-A) Sign on property

1-B)Personal referals friends family past present customers.

2-Newspapers A)Local B) Neighourhood C) National

3-Direct marketing A) Postcard B) Envelop C) Flyer D)Door nob.

4- Radio 1-Weeday 2- Weekend A) Morning B)Afternoon C) Evening

5- TV 1-Weeday 2- Weekend A) Morning B)Afternoon C) Evening

6- Cable 1-Weeday 2- Weekend A) Morning B)Afternoon C) Evening

7-Web A) Commercial B) Private Banners

8-Magazine 1-Monthly 2- Weekly A) Real Estate B)Town C) Regional

9- Sports Professional/ Amateour/ Male Female A) Shirts B) N)Banners
10- Moving banners/ Beanches/ A) Public B) Private

11- Emails Blast/Spams/ Banners /

12-Chambers of commerce

13- BNI

14- Trade Meetings A) Real Estate B)Related C) Non Related.

During one year Our office put the time and the effort to analyse, what a full investment campaign in each sector of the marketing was most succesful, envoiromental friendly cost effective per call and closing transaction.

The results that I will expose to all of you may be a confirmation of you feeling or a surprise.

1-Referal from Freinds family or cologues.

2- Sign

3-Web site

4-Email Blast/Spam

5-BNI- Trade meetings

6-Direct mailling

The TV, radio, magazines could be helpfull for a well implemented marketing campaign but to costly, time consuming and very frustating dealing with the people in these trades.

If your target young, retirees,first time buyers, wealthy, investors etc.

I do not have any doubts that each one of us like one way to market over others that the other ones and the resolt may change from one market to other very unique.

My conclusion is the old fashion way of the sign in the front of the property and referals are the best with the new tech web/ internet being in a small company allows me to compete with large comanies in the same level.