RealTown's RealTalk
Create New Discussion
Digest Archive
Date: March 21, 2008
>>I own (fictional) Hometown Beach Realty. I have it incorporated. I want the domain name of HometownBeachRealty.com , but it's already taken by another Realtor who doesn't do any business in this area.
Do I have any recourse if I am refused by the domain owner? If I Trademark this name, does that give me any ownership rights?<<
"It depends." This may help:
Uniform Domain-Name Dispute-Resolution Policy
<http://www.icann.org/udrp/udrp.htm>
He may help: (IMO, a good example of branding -- I've never used him but have seen him mentioned enough on the Internet that I know who he is and what he does.)
<http://www.ivanhoffman.com/>
Fred
fsalzer@sempre.com
Poway, CA
Create a Home Theater Like the Pros. Watch the video on AOL Home.
“I own (fictional) Hometown Beach Realty. I have it incorporated. I want the domain name of HometownBeachRealty.com , but it's already taken by another Realtor who doesn't do any business in this area.”
You may take a look at Code of Ethics: http://www.realtor.org/mempolweb.nsf/pages/code
Article 12 & SOP 12.10:
Standard of Practice 12-10
REALTORS®’ obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits REALTORS® from:
1. engaging in deceptive or unauthorized framing of real estate brokerage websites;
2. manipulating (e.g., presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
3. deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers. (Adopted 1/07)
Candy Lynn, Broker/Owner
Valley of Virginia Real Estate
A Licensed Virginia Realtor
2008 President - Lexington, Buena Vista, Rockbridge Association of Realtors
Cell: 540-460-0058 ~ Fax: 540-377-2032
www.candylynn.com ~ email: candy@candylynn.com
office: 6872 N. Lee Hwy ~ Raphine, VA 24472
VAR Leadership Academy Class of 2007; Certified Ethics Instructor; ePRO, Certified Internet/Tech REALTOR; ABR, Accredited Buyer's Representative; RECS, Real Estate Cyberspace Society
I actually have had to deal with this sticky issue a few times - and was very enlightended by an attorney who specializes in domain names.The only rights that come with domain ownership are FEDERAL trademark laws. If your business name is a federally registered trademark, you have the right to YOUR name as a domain name and can fight it and win with damages (if you have the legal $$$$ of course!) in court. Tradenames, DBA, etc. have no bearing on domain names.
The only time you 'may' have a chance is if you have a locally trademarked name that is SO well known that a judge would rule in your favor because of tremendous name recognition and potential confusion. But I've been told it would come down to a judge's decision and could easily go either way. And the cost to get involved in this would be many, many, many thousands of dollars - not worth it for most companies.Lesson learned. In this day and age of global competition, if you have any thoughts of expanding your business or doing business outside of your area, it's definitely worth the hassle of getting a federal trademark. It's not terribly expensive, but it does take a bit of time for approvals, etc.I also would not suggest getting a variation on your domain name (with a dash or some stupid character used to make it 'different'). Your CUSTOMERS will never remember that, and more often than not will go to your competitor with the correct name since they are mispelling or mistyping the funky version to supposedly get to you.
Peter Z. Nikic
peter@nikic.com
Real Estate Broker
- RealTown Login
Join RealTown
Single Sign-On
Request Password
- Community
Rules of the Road
Posting Tips
Help
- Site Feeds
RealTown RSS Feed

Previous Discussion 

To Top
Quote



















