RealTown's RealTalk

I have discovered numerous uses for the PDF upload feature on real estate blogs since I discussed it here last week.

1. Market Data Statistics. Do you look at tables sometimes and wish you could use them on your blog, but they are so large and complicated that it would consume too much time? Here is an example of a PDF upload that I did at RealTown earlier today. Check out the rich data and the CLICKCABLE links!
   
   EXAMPLE: Click here for U.S. Foreclosure Market Statistics by State – Jan 2008.
   
   
2. Pre-Listing Package. Why not put a Pre-Listing Package online for sellers to download? Be transparent! Be bold! Be brave! Make a package complete with forms and checklists. Afraid that other people will see it? Trust me, most agents will not spend the time and energy to do this. Differentiate yourself. Stand apart from the crowd.
   
   
3. Relocation Package. Save the postage costs and save time. Send your clients in other cities a link and let them print the package at home or read it online. They will be impressed with your tech savvy.
   
   
4. Sample Contracts. Explain agency with downloadable forms that they can print and review at home. You can create PDFs with a watermark that says COPY or other words if you have a concern about people using them. Or, populate the forms with names like John Q. Seller on a blank listing agreement or agreement of sale.
   
   
   
5. Moving Checklists. Create your own checklists that feature your name and logo prominently.
   

Do you know that you can use Windows Office 2007 programs to save files as PDFs? Convert your Word documents, Excel spreadsheets, Outlook calendars, and PowerPoint presentation files to PDFs as an alternative to standalone PDF creators. There are numerous free PDF makers online.