So true! ----->"The national media loves to cover the fall of the real estate market and include such inspirational phrases such as "downward spiral" and "sinking values".
Here's how we are coping: Following last week's local newspaper's sensational headline: "NEW HOME SALES SINK" (gasp!) our local Association has mobilized to write a weekly 500 word-article in the Real Estate section, about the local Real Estate market. We are taking this "by the horns" as they say -- taking an active role to educate our region's home buying and home selling public at large on local issues and information.
The headline of the first article that ran last Sunday, Feb 3 is "Perfect Market Conditions? Perhaps." (Much better than NEW HOME SALES SINK!)
I took the lead for the first article as the Association Communications Director, but, going forward, we feel it is CRITICAL to position a message and photo by the President of our Association, with timely local market information coming from an experienced and active REALTOR® professional in a leadership role.
The text of our 1st article is below, and if you wish to "massage" the local data and run with it, permissions are granted to my fellow RealTalk readers.
p.s. Story ideas like this can be found on the NAR site, under News Media, Story Ideas: http://www.realtor.org/press_room/index.html
Feb 3, 2008
Perfect Market Conditions? Perhaps.
Janet Bartman, Spokane Association of Realtors
A desire to own a home of their own and to establish a household are the reasons homeowners most often cite for purchasing a home, according to a recent consumer survey.
Thirty-three percent of all buyers, and a whopping 70 percent of first-time buyers, express these as prime motivators in their quest for a home purchase, according to the National Association of Realtors® (NAR) 2007 Profile of Home Buyers and Sellers.
A wish for a larger home, a job-related move, a change in family situation, a desire for a home in a better area and an interest in being closer to jobs, relatives, school or transit are also high on the list of reasons for purchasing a home.
Interestingly enough, taking advantage of perfect market conditions was not mentioned – not this year, not last year – not in NAR’s 26-year history of surveying buyers and sellers.
The most important factor in buying or selling a home isn't what is going on nationally - it is what is going on in our local market. Evaluating the region’s present and future trends, as well as influences in area neighborhoods, are essential steps to creating long term wealth, whether you are in a buyer's or a seller's market.
You might be wondering if buying a home right now is a smart financial decision. The fact is, homeownership is key to building long-term wealth, no matter when someone buys. Studies show that, over time, most homeowners steadily build equity. According to NAR and the U.S. Department of Housing and Urban Development, 60% of the average homeowner’s wealth comes from their home’s equity. Over time, your home can become the largest asset in your investment portfolio.
Experienced REALTORS® will tell you, “All Real Estate is Local.” Locally, the Inland Northwest has been discovered by newcomers leaving less affordable, less family-friendly areas, to join us as new neighbors in our neighborhoods. They bring their professional expertise, their civic participation, and their purchasing power with them to our local economy. And although home sales were down 11% in 2007 over 2006, there were approximately 7,000 homes purchased in the region, as reported at the end of the year by the Spokane Association of REALTORS®. The year 2007 was Spokane’s 5th best year ever in home sales, and approximately 7,000 local home buyers that knew “timing the market” would delay their biggest long term investment portfolio asset – owning a home.
Another well timed incentive is that Interest rates dropped by another half-point this past week. Local REALTORS® have the pleasure of seeing that the newly developing favorable interest rate climate may allow a buyer’s payment estimates to actually be lower and therefore more affordable in 2008, over higher closing estimates the buyer may have calculated in 2007, when rates were higher. Better industry-wide fixed rates in 2008 are a legitimate benefit for ready buyers. These replace the risky sub-prime mortgages that offered only short-term incentives that later burst the affordability bubble for homeowners with ARM adjustments that kept climbing.
If there are no perfect market conditions, what is the first step to home ownership or selling a home locally? After reading sensational national headlines, would-be local home buyers and sellers are encouraged to get the facts from a local REALTOR® professional.
To refine your big picture goals and needs, sit down for coffee, ask for a current neighborhood market analysis, or attend a home ownership seminar. Even if you are planning homeownership off into the distant future, keep in touch with any of the 2,000 local REALTOR® professionals that are members of the Spokane Association of REALTORS®. Consider them a valuable resource, because “All Real Estate is Local” and historically, purchasing a home has been a good long-term investment for families like yours.
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Janet Bartman, Communications Director, e-PRO
Spokane Association of Realtors
SPOKANE "Near Nature, Near Perfect"
Janet@spokanerealtor.com
509-326-9222