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Kathleen Allardyce Vendor,  Peachtree City,  GA

Date: January 21, 2008

Wow - so many issues have been addressed in this thread, I wouldn't even try to adderss them all.  But, I can share my approach.  My philosophy is that the most important thing about a real estate website is that it works.  And, I define "working" as generating leads.

Do you need the most expensive design to make your site generate leads?  Not in my experience.  I know of some pretty sorry looking sites that make tons of money for their owners.  Do you need $1000/month of SEO?  Not in my experience.  There are any number of alternatives that produce good rankings and traffic.

Would I recommend that someone create an ugly site and do no SEO?  Of course not.

I counsel clients that their website needs:

  • a pleasant, professional and welcoming design.
  • good tools and written information for their buyer and seller visitors (this is how I define "content").
  • good, clear navigation to make it easy for their visitors to find what they need. 
  • to have a clear target market and marketing message. 
  • to be created after they plan an SEO strategy. 
  • to have good on-page SEO and an ongoing off-page SEO (or link building) program carried out on an on-going basis.

Having a beautiful design, to help agents present a message to a niche market very effectively is great.  Weighing all the factors, however, I counsel clients to use their Internet marketing budget wisely.  They need to add up the cost of:

  • graphic design
  • making the site easily navigable and doing good on-page optimization (which should be a given for any web designer in my opinion)
  • adding unique tools like market condition reports, neighborhood search engines, school information,interactive maps, etc.
  • creating good written content, even if it is mostly to satisfy the search engines; it also does serve the purpose mentioned previously of being a proof source for the agent's expertise
  • creating an effective marketing message to a targeted audience
  • funding on-going SEO activities

and then figure out how they will use the budget they have.  Unless someone has an unlimited budget, I would recommend that they put most of their budget on the things that will really impact the ability of their website to generate leads.  For me, graphic design can be done at many levels and should not be the main focus of a site's development.

Having good content (in its broadest definition) and good SEO is key.  Certainly adding content on a regular basis, or setting up an effective blog (with a good interlinking strategy with the main site) helps, especially if the web owner is not doing any SEO.  But, I agree with Win in that a good SEO program can offset the need for adding content regularly.

Kathleen

Real Estate Marketing -- Real Estate Websites - Real Estate Marketing Blog

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LocalRealEstateTeam@cox.net

Date: January 21, 2008

 

Win wrote: "Sound SEO techniques built right into their HTML web page coding from the start, along with seeking out in-bound or back links to help satisfy Google. I have many happy web clients who do nothing more than their "day" jobs and rarely lift a finger to change or add new content their sites."

I admire your efforts Win, (and Suzanne as well) for your continual and sharing posts. No matter how much you try to educate agents what works for web sites, it mostly goes on deaf ears.  Time and time again you guys offer great advice and then the post below yours promotes how to get a free web site or an agent posts how nice a site looks and what do you think (usually they are generic at best), and even the continual question about which site is better... the $300 per year one or the $500 per year one like those will magically work by just buying one!   Until agents figure out that generating leads that convert to business is worth your SEO (and/or Suzanne's design) fee, guess those who have figured out the web business will continue to flourish. Apparently, you can't lead a realtor to web site success if it costs them a few dollars entrance fee for a potential huge ROI !  

Quite amazing how some agents can justify what they are worth to get their fee for a listing, but they can't justify any expense toward getting a website that works. If they only knew how good it could be.... We've received 26 leads, one phone call and two request to show so far from our sites today. Our loan partner calls and pre-qualifies them first before we contact them and we have never been busier when most everyone else in our office is complaining about no business. Heck, I don't mind sharing either as no one listens anyway. Nice conversing with you!

Drew Hartanov
Prudential Cal Realty
LocalRealEstateTeam@cox.net

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Carolyne L Licensed Real Estate Broker

Date: January 22, 2008

>>
My question to the newbies and to the oldies who have a "web of people" (pardon the pun) doing their site & seo work: how many houses do you have to sell in a year to pay for your "life on the web" relative to real estate?
 
 
I'm not talking starting out costs, I refer to the ongoing never-ending maintenance costs, on top of the start up fees which can be, and often are, huge. And, to those who do their own work: if the same energy was put into actual real estate work, how much more money would those agents earn in a year? how would the time spent, instead, doing real estate work, equate to dollars in your pocket.
 
 
Has the web-site/SEO field become a make-work project for some who cash in, like snake-oil salesmen, on the lack of knowledge of the common REALTOR? It has in fact generated a whole new job definition where, if agents do not connect with the right people from the get-go they can create a monster with its mouth open. Always seek to converse first-hand with folks like Win and others, who have an actual and historical background in real estate before signing on any dotted line. And, most important, know what you own, what you think you own, and how you get to call it YOURS at the end of it all. Know your "exit strategy" up front. If the person you are dealing with does not want to address an exit strategy right from the beginning, run don't walk and get out of there. For starters, who actually owns your domain? and all the work related to it - NOW? Do you, as the agent of the day, lose it all when you change providers?
 
 
I fear that web sites have become real estate compulsions with some folks. And, as a result, agents are led to believe they need to spend on-going thousands of dollars to get there, and stay there (on the web). You may be surprised to learn that agents with a tiny page, mostly with only their name, address and phone number get a huge amount of business in some locales. Why? because they have a hundred per cent more visibility than their colleagues - is largely the reason why - and that's worth something too.
 
 
 
Proudly putting my name to my work for 27 years :
CAROLYNE Realty Corp. Real Estate Brokerage (1991)
Brampton real estate & Burlington real estate = http://www.carolyne.com
http://www.TechOrganizer.com = http://www.MyBackUpBook.com/
Are you sure you don't need this "IT" organizer? Print it out yourself ~
And ~ USE IT IMMEDIATELY! Currently ONLY available as an eBook -
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LocalRealEstateTeam@cox.net

Date: January 22, 2008

 

Carolyne wrote: I fear that web sites have become real estate compulsions with some folks. And, as a result, agents are led to believe they need to spend on-going thousands of dollars to get there, and stay there (on the web). You may be surprised to learn that agents with a tiny page, mostly with only their name, address and phone number get a huge amount of business in some locales. Why? because they have a hundred per cent more visibility than their colleagues - is largely the reason why - and that's worth something too.

Hi CaroIyne, you are spot on about real estate sites have become compulsions with some folks. But, why not if spending $20K returns $100K-$150K ? Once you have a web site that works and top SERP's visibility, people easily find you and that is where they to go to find information. We don't compete with the local tiny page web sites of locally known highly respected agents who have local visibility. Our site is focused on the out of the area buyer who does not know a local realtor. We are found because our site is has good SE positions. Competition varies by area. It is entirely different for getting found on the SE's in an area of say 1M people vs. a smaller town of some 20,000. The on-going thousands of dollars we spend for presence on the internet is because we choose not to spend it on print advertising, mailers, calendars, note pads, etc. Nor do we cold call, work expired, door knock, etc. IMO, if the internet is not the focus of ones business, then trying to compete with a web site for business is nearly impossible. If you are not compulsive doing something that works in real estate, then you probably won't make it. We admire any agent who is successful, whether by door knocking, working expired listings, FSBO's or on the web. We simply choose to have our 100 per cent more visibility on the web as we want to capture our part of the 85% of the buyers that start their home search there. My fear is that agents in my area may actually become as compulsive with having a web site as we are and spend the thousands of dollars to get a return of 4-5 times the investment. It's no more compulsive that those that work their business by other means. What works for some and not for others is just one of the many reasons real estate is so interesting. 

Drew Hartanov
Prudential Ca Realty
LocalRealEstateTeam@cox.net

 

 

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Dirk Johnson Vendor,  sterling,  VA

Date: January 22, 2008

Rich Hudson said:
"Fresh, relevant local content is spidered by all the major search
engines and will keep consumers coming back. I include listings as
part of the content package."

I agree. Some clarification is in order here, lest we create real
confusion. My previous comments were completely "SEO-centric". That
is, I tend to focus on the SEO aspects of a site, since that is the
side of this business that I live in.

I am not "anti-content" by any means. I am actually pro-content, all
the way. I just try to demand that the content be well-structured and
that it has a designed purpose, in advance of generating it. I am not
in the camp that says that all blogging is good blogging. Unless a
blog has a restrained business purpose and a focus, it can quickly
deteriorate into stream-of-consciousness words that have little
appeal to anyone else except the writer.

I my world, a website actually has two distinct "sections", if you
will. One is the more "public" side. That side holds the content that
is built to help a prospective client get acquainted with the agent
and the community. It is valuable and valid means of instilling
confidence in the visitor. Site visitors do want to see that the
agent is a participant in their community and that they know
something about it.

An agent can possibly use this more public section of the site to
generate goodwill within the community. At the extreme end, this
could take the form of creating a local "portal", consolidating local
items of interest, news, events listings, and community resources.
This will take considerable work, but if it is promoted well, it can
generate local traffic on it's merit, and earn a modest number of
free links or citations.

A less ambitious approach might be to partner with local non-profits
and charities to help raise their awareness. A lot of these
organizations do not have webmasters at the ready. By using your
agent site as the news outlet for the charity, it is possible to
become the de facto public relations outlet for a local charity.
Again, if it is well-promoted, it can generate goodwill, traffic, and
some links.

As you can see, on the public side of a site, you will need to
present extraordinary content in order to generate even a few
gratuitous links to it. Most of the public content that I have seen
on agents sites is simply not going to be gratuitously cited. Yes, it
serves the distinct purpose for the agent's site that we discussed,
but it is usually not very extraordinary.

The SEO section of a site's content are the pages that are structured
to attract very specific search traffic. If they are well-crafted
(and they should be), they can also be deployed on the "public side"
to explain the real-estate specific issues about a particular
community. The content on that page might include the price range of
homes, the types of homes, number of properties sold in the last
year, etc.

These SEO section pages are built specifically to attract search
traffic for terms like "Mytown real estate" and convey real
estate-specific information to visitors who land there after a
search. After all, that's what the site visitor wants if they are
searching for "Mytown real estate". They probably do not want
bothered with information about the local fruit festival. This is
where a lot of people get confused in the page development. If the do
manage to attract a searcher, but then they confuse the visitor by
presenting a page with content that is off-topic (i.e. the fruit
festival) , and does not satisfy the searcher's need for *Mytown real
estate information*. The searcher simply clicks away.

For SEO considerations, it is vital to have a well-developed "SEO
section" of the site. The reason is because the more "public side" of
a site has content that is specifically NOT focused on attracting
search traffic. It is more about the community itself. It might
attract search traffic for "Mytown schools" or "Mytown Fruit
Festival", but maybe not "Mytown real estate".

I think that well-developed real estate site has both a "public
section" and an "SEO section", each with it's own pages developed for
specific purposes, although there may be some overlap or dual-purpose
pages within that structure.

But, getting back to the initial argument from
Suzanne...well-developed content is a good thing, but just don't
expect the world to beat a path to it's door, in the from of free
links by the hundreds. Good content generally needs to be promoted in
order to get links to it. You do need the content in order to
validate that you have a legitimate website and not just a shell. But
you'll also need to promote it.

For most real estate agents, free links by the hundreds, based solely
on the strength of the content that is presented, is just wishful
thinking. It can happen, and some people also win the lottery. If you
want links in large quantity, you have to go and get them.

Good search traffic derives from three things...good content that is
well-optimized, and then links from other domains pointing to it. The
more the better. If you skip one of the three, you are handicapped in
the race for search traffic.

Best regards,

Dirk Johnson
Partner - Operations
DomainDrivers LLC
djohnson@domaindrivers.com
703-406-4698
http://domaindrivers.realtown.com
We're an approved RealTalk/RealTown vendor:
http://DomainDrivers.InternetCrusade.com

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Win Singleton Vendor,  Falls Church,  VA

Date: January 22, 2008

Hi Everyone!

Kathleen Allardyce hit it right when she wrote - "Having good content (in its broadest definition) and good SEO is key."

Suzanne is correct again when she wrote - "Another little twist to keep in mind: if your IDX listings are iframed into a site, as they would be on a Point2 site, the search engines will not see updated listings as new content on your site because the content is actually hosted by your IDX provider's server."

Carolyne Lederer wrote - "...how many houses do you have to sell in a year to pay for your "life on the web" relative to real estate?"

Carolyne, surprisingly less than 1 house a year! Let's look at the economics to really understand this for all you "do it yourselfers" out there. I am trying to give fairly accurate estimates here, but your "mileage" may vary. ;-)

1st Year
Domain name - $15 to $35, (depending or where you get it.)
Custom Site Design - $2,500 to $5,000 (prices vary depending on the designer)
Annual Hosting fees (including outside IDX vendor @ $40 per month) - $900
Outsourcing SEO work - maybe $1,000 - $1,200
Total 1st Year Cost - $4,415 to $7,135

Even if an agent is on a 50/50 split with the brokerage firm, that is equal to the income from one $294,400 to $475,600 sale to pay for it all!

2nd Year and beyond
Renewing Domain name - perhaps $15 to $35
Custom Site Design - Paid for completely in 1st year - $0
Annual Hosting fees (including outside IDX vendor @ $40 per month) - $900
Ongoing SEO work - maybe $1,000 - $1,200
Total Yearly Cost - $1,915 to $2,135

That is less than $200 per month to market yourself to the entire World! And with professionals on your Web team. It equates to the brokerage fee income from one $63,850 to $71,200 condo sale for a 100% agent! Or maybe 2 to 3 rental fees. ;-) Even if an agent is on a 50/50 split, that is equal to the income from one $127,700 to $142,400 sale. For many of you, your average sales price for your marketplace is far higher than these.

Or to borrow from MasterCard -
Domain Name - $35
Hosting - $900
SEO - $1,200
Getting found in the search engines and receiving quality real estate leads - Priceless! Ha!

Carolyne goes on, "And, to those who do their own work: if the same energy was put into actual real estate work, how much more money would those agents earn in a year? how would the time spent, instead, doing real estate work, equate to dollars in your pocket."

How true! Instead of "fleshing out" some real estate template, teaching yourself SEO techniques to add, or now seeking out reciprocal links to achieve higher search engine rankings, an agent could focus on just real estate (or even relaxing in the evening after a good day of real estate prospecting or sales). What are you worth per hour? In a recent class I taught at the Northern Virginia Association of REALTORS to agents less than 2 years in the business, the average hourly rate they reported earning was between $50 to $75 per hour. How long will it take you to flesh out a template site, including adding in SEO techniques, etc.? Realistically 25 to 100 hours. Hmm. 25 hours X $50 per hour = $1,250. 100 hours X $50 per hour = $5,000.

All top real estate agents have 1 or 2 great loan officers, a great home inspector we recommend, 1 or 2 closing or escrow companies we prefer to use... because we know that if they do their job well, it makes us look terrific to our clients. But when it comes to the Web and Internet Marketing, so many agents insist on going it alone or trying to do it on the "cheap". With many of my real estate web clients selling anywhere from $2M to over $10M a year in volume from their web sites, I must say I just don't get it!

Win
************************
Win Singleton, CRB, e-PRO
Summit Web Design
(703) 536-7631
wins@summitweb.com
http://Summitweb.InternetCrusade.com
an Internet Crusade Approved Vendor
"Custom web site design that gets results!"
************************
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Suzanne Hathcock stephens Vendor,  Battle Ground,  WA

Date: January 22, 2008


On Jan 22, 2008, at 6:57 AM, ePower OrganizeIT wrote:
>
> My question to the newbies and to the oldies who have a "web of
> people" (pardon the pun) doing their site & seo work: how many
> houses do you have to sell in a year to pay for your "life on the
> web" relative to real estate?
Most people who end up being my clients after they hear my fees
usually say, "Oh that's just one house."

>
>
> I'm not talking starting out costs, I refer to the ongoing never-
> ending maintenance costs

I do not charge any on-going maintenance fees, though the agent would
need to pay Point2's monthly fees and an IDX provider.
>
>
> For starters, who actually owns your domain? and all the work
> related to it - NOW? Do you, as the agent of the day, lose it all
> when you change providers?

Among Web designers, for the designer to own the client's domain is
considered unethical and is called "domain hijacking". And believe me,
I DO NOT want to be responsible for making sure that your domain is
renewed on time!

Few people understand that for a site to have all the "bells 'n
whistles" that a Point2 site has requires databases and database
servers running on the host server. If you simply copied off your
pages and moved them to another host, they simply would not work. A
simple HTML site such as my own web site can easily be moved from host
to host, but a highly interactive, feature laden site like a Point2
site cannot be moved. So, would you rather have a site that doesn't do
much but that you can move around, or would you rather have the
enormous list of features/services included with a Point2 site? It's
up to you. Of course, don't expect Point2 to allow you to move copies
of its databases; no company in its right mind would give away work
that they've spent countless $millions developing.

>
>
> I fear that web sites have become real estate compulsions with some
> folks. And, as a result, agents are led to believe they need to
> spend on-going thousands of dollars to get there, and stay there (on
> the web).

A compulsion or addiction is something that people do to themselves
repeatedly regardless of how much it may hurt them. If a Web site is
generating $thousands in income for an agent, is maintaining the Web
site truly a compulsion, or is it simply a wise expenditure in a
service that generates significant additional income? Companies like
Coca-Cola that spend millions on advertising each year don't suddenly
stop advertising, do they? No. They understand that a significant
yearly investment is necessary to develop and maintain a position of
market leadership.

Suzanne

Suzanne Hathcock Stephens
Point2 Design Partner
http://www.SuzStephens.com
Phone/fax: 360-666-0881

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Cheryl Allin Vendor

Date: January 22, 2008

Yup, Suzanne is right - if you do your featured listings via framed
IDX, you get no SEO benes.

And just as an aside, it was recently rumored that the Google algo is
starting to favor the freshness of content (i.e. blogging) over
inbound links...!!!

On Jan 21, 2008 11:31 PM, Suzanne Hathcock Stephens
<suzstephens@opendoor.com> wrote:
>
>
>
>
> RealTalk Message
> Powered by RealTown Communities
>
> View on the Web | Manage My Account
>
>
>
> Subject: RE: Design vs. SEO: what's the difference?
> Author: Suzanne Hathcock Stephens (suzstephens@opendoor.com)
> Date: January 21st, 2008, 8:45 PM PST
> ID: 0052GL
>
> On Jan 21, 2008, at 6:02 PM, Win Singleton wrote:
> >
> > Suzanne wrote -
> > "What about the idea that great content will result in great SEO
> > because lots of people will link from their sites to yours? Forget
> > it. It's not going to happen in any meaningful numbers." Then she
> > adds, "the great content = great SEO thing is a fairy tale!"
> >
> > And Rich wrote -
> > "Fresh, relevant local content is spidered by all the major search
> > engines and will keep consumers coming back. I include listings as
> > part of the content package."
> >
> > Fresh listings are certainly new "content"... and that would count
> > to some degree, as Rich wrote. The search engines do like to read
> > new stuff. And for a real estate site, regardless of rankings, this
> > section is very important to keep visitors coming back to give them
> > what they really want - homes to look at. But fresh listings are
> > usually not enough by themselves to achieve any high rankings at all.
>
> Another little twist to keep in mind: if your IDX listings are
> iframed into a site, as they would be on a Point2 site, the search
> engines will not see updated listings as new content on your site
> because the content is actually hosted by your IDX provider's server.
>
> So only listings that you've manually entered into your Point2 site
> will count as fresh content. And since handshake listings are
> repackaged with your own identity, I assume that they also count as
> updates to your own site, but I wouldn't care to bet huge sums of
> money on that little detail.
>
> Suzanne
>
> Suzanne Hathcock Stephens
> Point2 Design Partner
> http://www.SuzStephens.com
> Phone/fax: 360-666-0881
>
>
>
>
> Reply to List | Reply to Sender
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--
Regards,

Cheryl Allin
VirtuAllin Administrative Services
callin@virtuallin.com - (253) 565-3015
IVAA Certified Real Estate Support Specialist
Visit http://www.virtuallin.com Today!

Two of our clients spotlighted in ePOWER News April 25, 2006 -
http://www.epowernews.com/articles/art0605/06mai_0605.htm
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Cheryl Allin Vendor

Date: January 22, 2008

Bravo Kathleen! That's precisely what I've been saying for years! It
still amazes me how many "deaf ears" there are out there. <grin>

On Jan 21, 2008 11:36 PM, Kathleen Allardyce <allardycek@bellsouth.net> wrote:
>
> Wow - so many issues have been addressed in this thread, I wouldn't even try
> to adderss them all. But, I can share my approach. My philosophy is that
> the most important thing about a real estate website is that it works. And,
> I define "working" as generating leads.
>
> Do you need the most expensive design to make your site generate leads? Not
> in my experience. I know of some pretty sorry looking sites that make tons
> of money for their owners. Do you need $1000/month of SEO? Not in my
> experience. There are any number of alternatives that produce good rankings
> and traffic.
>
> Would I recommend that someone create an ugly site and do no SEO? Of course
> not.
>
> I counsel clients that their website needs:
>
> a pleasant, professional and welcoming design.
> good tools and written information for their buyer and seller visitors (this
> is how I define "content").
> good, clear navigation to make it easy for their visitors to find what they
> need.
> to have a clear target market and marketing message.
> to be created after they plan an SEO strategy.
> to have good on-page SEO and an ongoing off-page SEO (or link building)
> program carried out on an on-going basis.
>
> Having a beautiful design, to help agents present a message to a niche
> market very effectively is great. Weighing all the factors, however, I
> counsel clients to use their Internet marketing budget wisely. They need to
> add up the cost of:
>
> graphic design
> making the site easily navigable and doing good on-page optimization (which
> should be a given for any web designer in my opinion)
> adding unique tools like market condition reports, neighborhood search
> engines, school information,interactive maps, etc.
> creating good written content, even if it is mostly to satisfy the search
> engines; it also does serve the purpose mentioned previously of being a
> proof source for the agent's expertise
> creating an effective marketing message to a targeted audience
> funding on-going SEO activities
>
> and then figure out how they will use the budget they have. Unless someone
> has an unlimited budget, I would recommend that they put most of their
> budget on the things that will really impact the ability of their website to
> generate leads. For me, graphic design can be done at many levels and
> should not be the main focus of a site's development.
>
> Having good content (in its broadest definition) and good SEO is key.
> Certainly adding content on a regular basis, or setting up an effective blog
> (with a good interlinking strategy with the main site) helps, especially if
> the web owner is not doing any SEO. But, I agree with Win in that a good
> SEO program can offset the need for adding content regularly.
>
> Kathleen
>
> Real Estate Marketing -- Real Estate Websites - Real Estate Marketing Blog
>
>
> Reply to List | Reply to Sender
> You are subscribed to our list as virtuallin@gmail.com.
> To manage your subscription, please click here.
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> To unsubscribe from this list, click here, or send an email to
> RealTalk@RealTown.com with "RealTalk:unsubscribe" as the subject (without
> quotes).

--
Regards,

Cheryl Allin
VirtuAllin Administrative Services
callin@virtuallin.com - (253) 565-3015
IVAA Certified Real Estate Support Specialist
Visit http://www.virtuallin.com Today!

Two of our clients spotlighted in ePOWER News April 25, 2006 -
http://www.epowernews.com/articles/art0605/06mai_0605.htm
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barbarasreeves@mac.com

Date: January 22, 2008

 

My question to the newbies and to the oldies who have a "web of people" (pardon the pun) doing their site & seo work: how many houses do you have to sell in a year to pay for your "life on the web" relative to real estate?

 

 

I'm not talking starting out costs, I refer to the ongoing never-ending maintenance costs, on top of the start up fees which can be, and often are, huge. And, to those who do their own work: if the same energy was put into actual real estate work, how much more money would those agents earn in a year? how would the time spent, instead, doing real estate work, equate to dollars in your pocket.

 

 

Has the web-site/SEO field become a make-work project for some who cash in, like snake-oil salesmen, on the lack of knowledge of the common REALTOR? It has in fact generated a whole new job definition where, if agents do not connect with the right people from the get-go they can create a monster with its mouth open. Always seek to converse first-hand with folks like Win and others, who have an actual and historical background in real estate before signing on any dotted line. And, most important, know what you own, what you think you own, and how you get to call it YOURS at the end of it all. Know your "exit strategy" up front. If the person you are dealing with does not want to address an exit strategy right from the beginning, run don't walk and get out of there. For starters, who actually owns your domain? and all the work related to it - NOW? Do you, as the agent of the day, lose it all when you change providers?

 

 

I fear that web sites have become real estate compulsions with some folks. And, as a result, agents are led to believe they need to spend on-going thousands of dollars to get there, and stay there (on the web). You may be surprised to learn that agents with a tiny page, mostly with only their name, address and phone number get a huge amount of business in some locales. Why? because they have a hundred per cent more visibility than their colleagues - is largely the reason why - and that's worth something too.

 

Since I have had a web site since 2003, I feel quite qualified to answer your questions. I feel that a GOOD web site is essential to any agent in the real estate business who wants to STAY in the business. Statics have shown that 88% of buyers start out on the internet looking at properties BEFORE they even choose an agent. I began my web site by just constantly working on it and adding content. It took about a year before I began getting calls and clients off of the web. It was so wonderful to have clients call ME out of the blue .............. of course it is a good practice to always answer your phone even if you can not engage in a long conversation at that time, research has shown that nearly 60% of people who call an agent for the first time will NOT leave a message. My next step was meeting Randy Eagar with Computer Camp at a CRS class he was teaching and hiring him to work with my sites. Within a month of Randy's help I was showing up on the first page of Google. At that point I began adding other sites to complete my "web", so if one site does not come up in a search for real estate another one will. I have even had three different sites come up on the first page. You ask how much does this cost? The only way to make money is to spend money and your web site is your store. Without good web tools or web presence you have nothing on your shelf to sell. I rationalize my expenses as "I just need to sell one more house" of course not having a good web presence will cost you much more than just one more house. I realize many realtors have a referral base and have been selling real estate for so many years they will do great with out a strong presence on the web. Kudos to them, unfortunately real estate is a late life career change.


When I noticed that 30% of the links that I paid for with the "Gold Package" were never done and I was constantly losing e-mails I made the decision to move my two AA sites to another company. It was a hard decision as I felt if I made a mistake my business would be completely in the toilet as AA led me to believe. After a lot of research I found Suzanne Stephens, who on our first conversation she threw out a web site and said I think you would like this ........................ I thought "Wow" this woman knows exactly what I want without me having to keep going back and forth to the drawing board ............. just what I would have asked for, if I knew what to ask for. We have been working on my site since November and it is just about ready to go live. She was able to help me unravel the maze I created trying to put everything on the main page and make my site easy to use and user friendly. I may have to sell two houses to pay for this but I am absolutely positive my new upscale site will sell many more than two houses! Then we will move to the other site, I can not wait to see what Suzanne has in mind for it. After hiring a professional I see that I can better spend my time doing real estate instead of muddling through trying to do my own web site design and SEO.


First Class Real Estate Services With Integrity & aA Smile!

Barbara S. Reeves, ABR, CRS, e-PRO, RECS, Fine Home Specialist

Associate Broker Realtor RE/MAX By The Bay

Mailto:barbara@BarbaraReevesRealtor.com

www.BarbaraReevesRealtor.com

www.myMobileRealEstate.com

www.BarbaraSellsDaphne.com

www.myMobileRealEstate.net

www.HomesForSaleInDaphne.com

www.myDaphneRealEstate.com

http://blog.myMobileRealEstate.com

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