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Just a word of caution. Bear in mind Article 12 of COE presenting a true picture in advertising. This is all forms of advertising, newspaper, radio, web sites, and yes the MLS is considered to be a form of advertising.
Neal Adler, GRI, e-PRO, ABR
Associate Manager, Rodeo Realty
California Association of Realtors Director, Region 18
Member Professional Standards Committees
California Association of Realtors
Southland Regional and Beverly Hills Greater Los Angeles Associations of Realtors
California Association of Realtors Certified Professional Standards Trainer
www.nealadler.com
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RE: Claims of being number 1 etc. Just a word of caution. Bear in mind Article 12 of COE presenting a true picture in advertising. This is all forms of advertising, newspaper, radio, web sites, and yes the MLS is considered to be a form of advertising. |
Date: September 26, 2007
>>Just a word of caution. Bear in mind Article 12 of COE presenting a true picture in advertising. This is all forms of advertising, newspaper, radio, web sites, and yes the MLS is considered to be a form of advertising.<<
It's interesting that Article 12 says in part, "REALTORS® shall be careful at all times to present a true picture in their advertising and representations to the public..." and yet the SOPs apparently say nothing about puffing, which purpose is to present an other-than-true picture. In my life experience, it has been rare to see any ad that presents what I think most would call a true picture.
Puffing
<http://dictionary.law.com/default2.asp?selected89>
Fred
fsalzer@sempre.com
Poway, CA
Date: September 27, 2007
Neal Adler writes: Just a word of caution. Bear in mind Article 12 of [the REALTOR] COE presenting a true picture in advertising. This is all forms of advertising, newspaper, radio, web sites, and yes the MLS is considered to be a form of advertising. |
Tom Hathaway responds in part:
…We had at least four different licensees claiming in their advertising that they sold more real estate than any other agent in the Memphis Market.
Of course, depending on when one was counting, this could be true. If between the hours of 6:00 am on October 1, and 9:00 am that same day, it is possible that an agent closed a deal and claimed to be number one during that time. Then a different agent might close a deal an hour later and claim to be number 1, and so on.
…Just something to think about.
Mark Jay comments:
It IS something to think about AND discuss—and that’s just what we’ve been doing. Remember that the NAEBA member is different than the non-member when it comes to practice methodology, ethics and most of everything else. This is something that the Toms, Jim and others have impressed on Real Talkers over the years. And over the last few days we’ve seen what this means in explicit detail in their own words.
NAEBA members of the Toms “stripe” believe that the NAEBA code of ethics is superior to the NAR code. Here’s what Sherry Edwards, a friend, associate, franchisee of Tom Hathaway and also along with Tom Hathaway, a Charter Member of the NAEBA, said in her famous lawsuit when she—represented by Attorney David Barry—was suing her MLS board for MILLIONS of dollars.
I will describe why I believe that the NAR Code of Ethics is unethical, and why I adhere to a substantially higher code of ethics and standards of practice as published by the National Assn. of Exclusive Buyer Agents, attached at page 170-176. Here’s the link http://www.barryfirm.com/dnld/MLS_BuyersCorner_EdwardsDecl.pdf the excerpt is from page 6—in the first complete paragraph.
Keep in mind that Tom Hathaway has told us that he works with Attorney Barry as an Expert Witness. Here’s a little more about Attorney Barry from Francis Flynn Thorsen’s Blog at this link: http://therealtygram.typepad.com/realtygram_blogger/2005/03/who_is_david_ba.html
One or the other of the Toms and likely both, as well as other EBAs have said that they are only members of NAR to gain access to MLS. That is also the context and thrust of Sherry Edwards quote above. It doesn’t seem likely that the NAEBA members intend to be bound by the REALTOR COE when they have their own that—in the words of Sherry Edwards, Charter member of the NAEBA—is “a substantially higher code of ethics”. So I think that Neal Adler urging caution citing Article 12 of the REALTOR COE is largely a waste of bandwidth from the viewpoint of the Toms, Jim Bourgoin and likely a host of other NAEBA members. A host of other NAEBA members? Well, Tom Early—number 1 EBA in the WORLD, is the immediate past president of the NAEBA. Who elected him and his sense of ethics?
Here’s a link to the official site of the NAEBA containing the “substantially higher code of ethics” of the NAEBA: http://www.naeba.org/naeba/codeofethics.htm Here’s a link to the official site of the NAEBA containing the NAEBA SOP: http://www.naeba.org/naeba/standards.htm
You’ll notice NOT ONE WORD in the NAEBA COE or SOP requires an NAEBA member to present a true picture in his or her advertising. So Jim Bourgoin is completely within the NAEBA practice methodology when he takes another broker’s MLS sheet, adds his name and contact information to it, slaps the NAEBA logo on it and then advertises it on the internet just like it was his listing—and by his ethics it is. We have the two time and immediate past president of the NAEBA Tom Early—and Number 1 EBA in the WORLD—support this practice as being “innovative”. And now lastly, we see Tom Hathaway, a charter member of the NAEBA state; “WE had at least four different licensees claiming in their advertising that they sold more real estate than any other agent in the Memphis Market” and then offer up the rationale supporting the claim of his licensees.
Back to the origin of this thread; my observation that Hathaway shouldn’t be surprised when someone comes to him proposing a deceptive or likely fraudulent business deal—recently MORE than once. Maybe these prospective fraudsters follow the Real Talk exploits of Tom Early—Number 1 EBA in the WORLD, Jim Bourgoin with his large inventory of beautiful NAEBA branded listings that he advertises on the internet and Tom Hathaway who on his website under “current news” and the total of over 118 MILLION dollars saved-- has an article from October 18, 2000 proclaiming Hathaway’s franchise system to be ranked In The "Franchise Gold 200" By Success Magazine. If I were Hathaway I would drop the year 2000 date line from the article. Don’t worry Tom, your representation would still be completely within the NAEBA code of ethics. Here’s the link: http://www.forbuyers.com/news.asp Enjoy!
Mark@MarkJayRealty.com
>NAEBA Tom Early?and Number 1 EBA in the WORLD?support this practice
>as being g "innovative".
Mark Jay
The NUMBER 1 in the World statement has not been on my web site for
at least 7 years and this has been pointed out to you by at least 3
people in the last day or two. Why to you find it necessary to
continue beating me about the head and shoulders? I just love it
when you say you like EBA's >:-}
As of this moment, all posts make by Mark Jay will go directly to the
junk pile where they belong.
Tom
tOMe
Thomas A. Early, Master CEBA
425 W. Schrock Rd.
Westerville Ohio 43081
Serving the Greater Columbus Ohio area
TomEarly@BuyersBrokerage.com
http://BuyersBrokerage.com
100% Buyer Representation 100% of the Time
Past President of the National Association of
Exclusive Buyer Agents (NAEBA) http://NAEBA.org
NAEBA: 1-800-786-1570
Buyers Brokerage 1-614-890-2722
Rich Iarossi
Long and Foster Real Estate, Inc.
Crofton, MD
Tom Early said:
The NUMBER 1 in the World statement has not been on my web site for
at least 7 years and this has been pointed out to you by at least 3
people in the last day or two. Why to you find it necessary to
continue beating me about the head and shoulders? I just love it
when you say you like EBA's >:-}
As of this moment, all posts make by Mark Jay will go directly to the
junk pile where they belong.
Tom
tOMe
Thomas A. Early, Master CEBA
425 W. Schrock Rd.
Westerville Ohio 43081
Serving the Greater Columbus Ohio area
TomEarly@BuyersBrokerage.com
http://BuyersBrokerage.com
100% Buyer Representation 100% of the Time
Past President of the National Association of
Exclusive Buyer Agents (NAEBA) http://NAEBA.org
NAEBA: 1-800-786-1570
Buyers Brokerage 1-614-890-2722
Neal Adler wrote: "Just a word of caution. Bear in mind Article 12 of COE presenting a true picture in advertising. This is all forms of advertising, newspaper, radio, web sites, and yes the MLS is considered to be a form of advertising."
This is good advice and MLS rules also cover advertising market share claims. MLS rules are enforceable against all members, including the non-REALTOR®/MLS Participants. Excerpt below (I added the bold font) from CAR (California) legal Q&A's:
Q 18. May a real estate licensee use MLS information in advertising?
A Yes, for MLS participants or subscribers. According to Section 12.9 of the California Model MLS Rules, “Except as provided in Sections 12.7, 12.8, 12.11 and 12.15, truthful use of information from the MLS compilation of current listing information, from the A.O.R.’s ‘statistical report,’ or from any ‘sold’ or ‘comparable’ report of the A.O.R. or MLS for public mass media advertising by an MLS participant or subscriber or in other public representations for purposes of demonstrating market share is not prohibited. However, any print or non-print forms of advertising or other forms of public representations must clearly demonstrate the period of time over which such claims are based and must include the following, or substantially similar, notice:
Based on information from the ___________________ /Association of REALTORS® (alternatively, from the ____________________ MLS) for the period (date) through (date).”
John Johnson
Tarbell, REALTORS®
Temecula, California
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