Vera Hardy says,
Looking for ideas on buyer situation, My name is Vera Hardy, I am a Realtor in Central Texas (Hill Country). My son and his family live in Pistacaway, N.J, they have had their home for sale for more than 6 months now. They have reduced the home.
Vera, I don't know if this information will help or not, but as the Marketing Manager for our company, I uncovered some research recently that I found very interesting.
We do most of our listing and selling of homes in the Gilbert, AZ area. These figures are for this area, but may work for you, too.
With the huge inventory in our area, only about 7-9% of homes are actually selling. I set out to find "What is Selling and Why?" SOMETHING is going to sell, and I want to be the one to sell it.
I used the PENDING sales in Gilbert since August 1,2007. Of the pending sales, 5.68% were Short Sale/Pre-Foreclosure, 15.08% were REO/Relocation, 21.7% were Builder Spec sales, and 57.54% were "Average Homeowner" sales. An incredible pattern emerged from the 'average homeowner' sales. Licensed real estate agents were the OWNERS of 65% of the pending sales in this catagory!!
That leaves only 35% of the rest of this catagory to REALLY be "average homeowners". Well, guess what, of THIS 35% left, INVESTORS owned over 50% of the pending sales. What does all of this mean?
Real estate agents are starving and 'dumping' excess property as quickly as possible. This means a low price, great condition, above average co-brokes and closing cost incentives are being offered on these homes that went pending. Only a small percentage of 'average homeowners' actually went pending. When I examined these, I saw that they were making the SAME offers as the builders, REO's and Realtors. Below market price, excellent condition, great co-brokes and buyer incentives.
I have concluded the following: Take NO 'average homeowner' listings unless they are willing to compete head to head with the builders. Search and find as many pre-foreclosures as possible. It is more work, but at least you have a chance to get paid. Team up with a local builder with inventory he wants to move. Get permission to advertise his 'specs', so the buyers call YOU first. You'd be surprised how many are willing to let you do this.
As for your relative, the ANSWER is easy. DOING it is hard.
1) Offer a BELOW market price 2) Have all repairs completed and have the home sparkling like a model 3) Be easy to show with a lockbox and availability at a moment's notice 4) Offer at or ABOVE market co-broke commission and /or help with the buyers closing costs. In our area, THIS is what a seller must do, whether he is a pre-foreclosure, short sale, REO, builder or average homeowner, to get the property sold. If the seller CAN'T or WON'T do ALL of this, then get off the market.
--
Deede Wockenfuss
Marketing Manager
Assist 2 Sell, Buyers and Sellers Best Choice
Go To:
www.4GilbertHomes.Comfor your FREE "Real-Time MLS Market Report!