RealTown's RealTalk

On the back of business cards......

On the back of my business cards I have discounts for many popular local vendors. There are bout 15 different discounts that somebody can get just by showing my card to the merchant.4$ off on an oil change, 10% on Pizza, etc. The client retains the business card, and just flashes it to the merchant. They don't have to punch it or anything like that.

I have many friends and clients, customers that habitually use my card for their favorite discounts, and keep it in there wallet or purse. The card expires annually, and they always look forward to getting the new card. It's about 250 for a 1000 cards, and worth every penny. I always  order a couple of batches every year.

These are really great for new agents because it gives you another reason to pass  out your card, and if you are timid like I am, you always have a reservation about giving your card to strangers.In our area the company that does this is www.clientcardz.com You can see what my business card looks like by going here:

www.gothome.us/businesscard.pdf

Dan,

"On the back of my business cards I have discounts for many popular local vendors. There are bout 15 different discounts that somebody can get just by showing my card to the merchant.4$ off on an oil change, 10% on Pizza, etc. The client retains the business card, and just flashes it to the merchant. They don't have to punch it or anything like that."

That is really a brilliant idea, Thanks for passing that along to us here!

  Stew Keene

Realestate.com

Scottsdale, AZ

Stewkeene@realestate.com

(480) 220-7491

GRI

Kris....awww, if your cards are going to be competition for the kids' fund-raising, I wouldn't do it .... kids don't sell those here, so I could...

Lindy in Houston

The back of your card is definitely a marketing tool. Do you absorb the entire cost of printing your card? Would those 14 vendors still want to be on your card if you asked them to help with the costs? You could also get a royalty from the vendors when they sell to a customer who presents your card for a purchase. Remember to make room for a short 'refer me to a friend' on the back, also, It's your marketing tool.