RealTown

Community

RealTalk

Websites-Blogs

RealTown's RealTalk

Back

Create New Discussion

Digest Archive

dottiegawel

Date: April 20, 2007

Erika – are you sending pre-written newsletters, i.e., Realty Check, or are you putting together your own?

Dorothy “Dottie” Gawel, GRI, e-PRO, Weichert Realtors Clinton, NJ (908) 812 3232 (cell)

emarsh@cbunited.com said:

It is true that every area is different. I have not received
anyleads from my mail outs (both letters and postcards) in 13
months.However, my monthly newsletter has provided 3 leads in 4
month plusmany thanks from others who just enjoy reading it. So
that isworking best for me in our area. Erika Marsh Pitman Coldwell
BankerUnited, Realtors Charlotte, NC (704) 576-1671 Cell

To Top

Quote

Lisa Silva

Date: April 20, 2007

Christina:
I do newsletters here in Phoenix I'm intrigued, to say the least, by your
post. Would you mind sharing a little more info?

Do you mail to north Idaho?
Is it more small town than big city atmostphere?
How many newsletters do you mail each month?
How long have you been mailing? How many months or years?

What do you think is your "secret ingredient" for your recipe... ie, why do
you think people call.

Thank you SO MUCH for taking time to answer.

Lisa from Phoenix ;-)

christina.ethridge@nidt.com said:
WOW That's very interesting. It's the complete opposite for us. Every single
day we get multiple phone calls from our monthly newsletterand our monthly
postcard. People call and say, I got your postcard and it reminded me to
call... Others call and say I'm reading your newsletter and I want
to... Our monthly newsletters and postcards are very
valuable forus. ChristinaEthridge,Realtor

To Top

Quote

Lenn Harley Licensed Real Estate Broker

Date: April 20, 2007

I agree with the post cards to farms and something a little more personal to
past clients. I do not know how many past clients you have, but I think
even better than a letter might be a light-hearted greeting card.
Joli Martin
==================================================
I think I would want to send post cards and newsletters in communities where
few agents live. I suspect the numbers work better. Unless your newsletter
is a rag and the post card is fuzzy, this is a matter of numbers and the more
agents farming the same place. . . . .

Lenn Harley
Homefinders.com
Serving home buyers in Maryland and Virginia

To Top

Quote

land1942

Date: April 20, 2007

I started prospecting many, many years ago. I found a newsletter and starting sending that out. Nothing happened...till I put the newsletter in an envelope and included a magnet with it.

By the end of ten years, I owned my subdivision of 1000 homes. The funniest experience was listing a home and the seller had 18 of my magnets on her frig...and another 6 in a kitchen drawer.

It takes time. But, it's like the water torture. It also helps if you go out and meet these people on a Saturday morning when they're home.

Cordially,

Eileen Landau, ABR, CRS, e-Pro
Realty Executives, Realtors
Naperville, Il 60540
Over 800 homes sold!
630-961-2600 & 630-961-2700
www.MoveUPtoNaperville.blogspot.com
www.MoveUPtoNaperville.com
www.EileenLandau.com

See what's free at AOL.com.

To Top

Quote

Erika Marsh pitman Licensed Real Estate Broker, Charlotte, NC

Date: April 20, 2007

The newsletter that I am using is from resulti.com. It is emailed to me monthly. It has good articles that people enjoy and real estate info plus it looks very professional for about $20 per month. I print it and add an insert about the neighborhood and a new listing. I send out 400 each month. If you do try it tell them that I told you about it ... I get a free month for referrrals. Thanks! Erika Marsh Pitman Charlotte, NC (704) 576-1671 cell

To Top

Quote

gbcosta@yahoo.com

Date: April 22, 2007

emarsh@cbunited.com said:

It is true that every area is different. I have not
received any leads from my mail outs (both letters and
postcards) in 13 months. However, my monthly
newsletter has provided 3 leads in 4 month plus many
thanks from others who just enjoy reading it. So that
is working best for me in our area.

I do fine the newsletters do work better, when you
have 5 to 10 yrs. in sending them, and if you get them
out late, people call to see if they are still on your
list, as they have not received your letter this month.

Glory Bee Costa ABR, CRS, GRI, E-PRO, SRES
410-745-3241-Home Office
410-310-9081-Cell
http://www.Maryland-WaterFront-Homes.com
E-Mail-Glory@GloryBeeCosta.com
Maryland Counties (Eastern Shore)
Talbot, Queen Anne, Caroline & Dorchester
Prudential Premier Properties - Easton, MD - Associate Broker

To Top

Quote

Julie Ryan Licensed Real Estate Agent, AL

Date: April 24, 2007

Looking at my own stats I can definately say that letters are not only more effective but much more cost-effective. For me this just covers the last 16 months.

For instance, I regularly send postcards to 3 farm areas. Out of all of those postcards (some sent monthly some sent quarterly) I have had ONE client.

That said, I send letters to FSBOs and I also sent out letters to the neighbhors of one particular listing (a very close knit community) to let them know of one house I had listed. From that I got another listing and another sale. From FSBO letters in general I have about a 30% rate of getting an appointment and out of those appointments 2/3 have listed with me. The third did not list because I would not list his house at the inflated price that he wanted.

I need to get back on track again with mailing FSBOs. Sometimes it takes multiple letters to a FSBO before they respond, sometimes I get the listing after the first letter. The important thing I have found is to make the letter personal, tailored to that individual (as much as you can) to let them know that you do know about their property and their area and that you aren't just sending the same letter out to every FSBO in the land.

In one instance, I had seen a FSBO flyer at the local grocery store (out in the county where I lived). I sent the owner a letter letting her know where I had seen her info (the name of the store) and what I could do to help her. She called me BECAUSE she said that she knew I was from the area because I'd have to be to be in that store. That actually turned into two sales as I sold her home and later helped her buy a new one.

Julie Niedermeier. - Realtor
Century 21 Steele & Associates - Huntsville AL
julie@homesofmadisoncounty.com
http://www.homesofmadisoncounty.com

To Top

Quote

Robert Basco

Date: April 24, 2007

I am a big proponent of sending postcards to past clients. They require no opening of an envelope, put my picture out in front of them and are more likely to be pinned to a bulletin board in someone's kitchen. I think postcards are an efficient, low-cost way of reminding people that you are still in business while making sure that they have your latest contact information. I mail cards every two months, and always get at least one or two calls for my services from each mailing.

To Top

Quote

Toni Grundstrom Vendor, Roseville, MN

Date: May 11, 2007

Postcards are very effective to stay in touch with customers but also to entice prospects to contact you. Personalize your postcards and offer a FREE gift if they contact you or a free report is they visit your website. There must be a strong 'call to action' with a time expiration to create the need for a quick response. Read www.desktoppub.about.com/cs/postcards/a/postcardsales.htm for ideas of how to use postcards as an effective marketing tool.

To Top

Quote

Reply to Discussion:

RealTown Login

Join RealTown

Single Sign-On

Request Password

Username
Password
Login to:
Remember Me