Feb. 19, 2010 - Fresh RPR Survey Results
Last November, Clareity Consulting conducted a survey of MLS and Association executives to measure the initial response to RPR and HouseLogix after NAR presented the two new initiatives via webinar. As we reported at that time, 32% of MLS leaders felt their MLS would participate in RPR, and 27% felt they would eventually. Others said no, or were undecided, and everyone wanted more details and had questions to be answered.
Clareity just conducted our 9th Annual MLS Vendor Customer Satisfaction Survey. Out of curiosity, we added a question on RPR participation to see how MLS organizations were feeling about it now that much more detail about RPR has been made available, and we found some interesting results. 242 MLS Executives, representing nearly one million MLS subscribers, responded to the RPR question (How likely is it for your MLS to integrate with RPR in its first year?) in our February 2010 survey. Here is the question we posed and the response summary:
As you can see, 2% said yes, and 15% thought it was likely they would integrate with RPR during its first year. About 8% said no, and 17% said it was unlikely. Or, if we combine the positives and negatives, 17% indicated they were likely to join RPR in its first year, and 25% are leaning away from joining at this point. The majority of 57% are still undecided, and 11% chose not to answer this question.
When we looked deeper into the data and did a "cross tab" analysis, we found two interesting facts:
1) Size didn't matter. I think some people assumed that larger MLS organizations might be slower to join RPR, while smaller organization would be more likely to join sooner. This was not the case in our findings - there really was no correlation.
2) Hosting the MLS did matter. This was a bit of a surprise. As a group, MLS organizations that host their own MLS system hardware at their office or at a collocation facility were much less likely to participate in RPR. This could be attributed to the independent nature of these MLSs because they are more of the "do it yourself" types and wish to remain independent, or perhaps they feel they have the staff and ability to offer functionality similar to RPR themselves.
It's clear that more MLSs are starting to form an opinion and make a decision on RPR, at least on their initial position. In addition, Move.com and First American CoreLogic have recently responded with competitive or alternative offerings to RPR, so stay tuned for future reports.
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