Sep. 25, 2007 - Using a Realtor
The Critical Role of the Realtor®in the Real
Estate Transaction
This list was put together by
the Orlando Regional Realtors Association but it holds true
for any Realtor® in any state.
Surveys show that many
homeowners and homebuyers are not aware of the true value a
REALTOR® provides during the course of a real estate
transaction. At the same time, regrettably, REALTORS®
have generally assumed that the expertise, professional knowledge
and just plain hard work that go into bringing about a successful
transaction were understood and appreciated.
The list is by no
means an attempt to set forth a complete list of services as these
may vary within each brokerage and each market.
By the same token, some transactions may not
require all of these steps to be equally successful. However,
most would agree that given the unexpected complications that can
arise, it is far better to a step up and make an
intelligent, informed decision, than to not know the possibility
even existed.
The REALTOR®
Commitment
Through it all, the
personal and professional commitment of the REALTOR® is to ensure
that a seller and buyer are brought together in an agreement that
provides each with a win/win that is fair and equitable to
both sides of the transaction.
The motivation is easy
to understand. For most full-service brokerages, they receive no
compensation unless and until the sale closes.
A Variety of
Choices
The variety of
brokerage business models in todays real estate industry affords
the homeowner a greater range of options than ever
before.But no matter which
option is chosen, before signing a Listing Agreement or otherwise
engaging the services of a REALTOR® and agreeing to compensate
them, homeowners should understand exactly what services will, or
will not, be provided. For that extra measure of peace of
mind, ensure the individual seeking to represent you is both a real
estate licensee and a REALTOR®.
Why Use A
REALTOR®?
Not every real estate
agent or broker is a REALTOR®. That term and the familiar Block
logo are trademarked by the National Association of
REALTORS.
The major difference
between a real estate licensee a REALTOR® is that REALTORS® have
taken an oath to subscribe to a stringent, enforceable Code of
Ethics with Standards of Practice that promote the fair, ethical
and honest treatment of all parties in a transaction. Non-member
licensees have taken no such oath and are not morally bound to the
ethical practices and principles set for in the REALTOR®
Code.
The Critical
Role of the REALTOR®
Listed here are nearly
200 typical actions, research steps, procedures, processes and
review stages in a successful residential real estate transaction
that are normally provided by a REALTOR®
More importantly, they
reflect the level of skill, knowledge and attention to detail
required in todays real estate transaction, underscoring the
importance of having help and guidance from someone who fully
understands the process.
Pre-Listing
Activities
1 Make appointment
with seller for listing presentation
2 Send seller a
written or e-mail confirmation of listing appointment and call to
confirm
3 Review
pre-appointment questions
4 Research all
comparable currently listed properties
5 Research sales
activity for past 18 months from MLS and public records
databases
6 Research "Average
Days on Market" for this property of this type, price range and
location
7 Download and review
property tax roll information
8 Prepare "Comparable
Market Analysis" (CMA) to establish fair market value
9 Obtain copy of
subdivision plat/complex lay-out
10 Research property's
ownership & deed type
11 Research property's
public record information for lot size & dimensions
12 Research and verify
legal description
13 Research property's
land use coding and deed restrictions
14 Research property's
current use and zoning
15 Verify legal names
of owner(s) in county's public property records
16 Prepare listing
presentation package with above materials
17 Perform exterior
"Curb Appeal Assessment" of subject property
18 Compile and
assemble formal file on property
19 Confirm current
public schools and explain impact of schools on market
value
20 Review listing
appointment checklist to ensure all steps and actions have been
completed
Listing
Appointment Presentation
21 Give seller an
overview of current market conditions and projections
22 Review agent's and
company's credentials and accomplishments in the market
23 Present company's
profile and position or "niche" in the marketplace
24 Present CMA Results
To Seller, including Comparables, Solds, Current Listings &
Expireds
25 Offer pricing
strategy based on professional judgment and interpretation of
current market conditions
26 Discuss Goals With
Seller To Market Effectively
27 Explain market
power and benefits of Multiple Listing Service
28 Explain market
power of web marketing, IDX and REALTOR.com
29 Explain the work
the brokerage and agent do "behind the scenes" and agent's
availability on weekends
30 Explain agent's
role in taking calls to screen for qualified buyers and protect
seller from curiosity seekers
31 Present and discuss
strategic master marketing plan
32 Explain different
agency relationships and determine seller's preference
33 Review and explain
all clauses in Listing Contract & Addendum and obtain seller's
signature
Once
Property is Under Listing Agreement
34 Review current
title information
35 Measure overall and
heated square footage
36 Measure interior
room sizes
37 Confirm lot size
via owner's copy of certified survey, if available
38 Note any and all
unrecorded property lines, agreements, easements
39 Obtain house plans,
if applicable and available
40 Review house plans
and make copy
41 Order plat map for
retention in property's listing file
42 Prepare showing
instructions for buyers' agents and agree on showing time window
with seller
43 Obtain current
mortgage loan(s) information: companies and & loan account
numbers
44 Verify current loan
information with lender(s)
45 Check assumability
of loan(s) and any special requirements
46 Discuss possible
buyer financing alternatives and options with seller
47 Review current
appraisal if available
48 Identify Home Owner
Association manager if applicable
49 Verify Home Owner
Association Fees with manager - mandatory or optional and current
annual fee
50 Order copy of
Homeowner Association bylaws, if applicable
51 Research
electricity availability and supplier's name and phone
number
52 Calculate average
utility usage from last 12 months of bills
53 Research and verify
city sewer/septic tank system
54 Water System:
Calculate average water fees or rates from last 12 months of bills
)
55 Well Water: Confirm
well status, depth and output from Well Report
56 Natural Gas:
Research/verify availability and supplier's name and phone
number
57 Verify security
system, current term of service and whether owned or
leased
58 Verify if seller
has transferable Termite Bond
59 Ascertain need for
lead-based paint disclosure
60 Prepare detailed
list of property amenities and assess market impact
61 Prepare detailed
list of property's "Inclusions & Conveyances with
Sale"
62 Compile list of
completed repairs and maintenance items
63 Send "Vacancy
Checklist" to seller if property is vacant
64 Explain benefits of
Home Owner Warranty to seller
65 Assist sellers with
completion and submission of Home Owner Warranty
Application
66 When received,
place Home Owner Warranty in property file for conveyance at time
of sale
67 Have extra key made
for lockbox
68 Verify if property
has rental units involved. And if so:
69 Make copies of all
leases for retention in listing fileí
70 Verify all
rents & deposits
71Inform tenants of
listing and discuss how showings will be handled
Entering
Property in Multiple Listing Service Database
72 Arrange for installation of yard sign
73 Assist seller with completion of Seller's
Disclosure form
74 "New Listing Checklist" Completed
75 Review results of Curb Appeal Assessment with
seller and provide suggestions to improve salability
76 Review results of Interior Décor Assessment and
suggest changes to shorten time on market
77 Load listing into transaction management
software program
Entering
Property in Multiple Listing Service Database
78 Prepare MLS Profile
Sheet -- Agents is responsible for "quality control" and accuracy
of listing data
79 Enter property data
from Profile Sheet into MLS Listing Database
80 Proofread MLS
database listing for accuracy - including proper placement in
mapping function
81 Add property to
company's Active Listings list
82 Provide seller with
signed copies of Listing Agreement and MLS Profile Sheet Data Form
within 48 hours
83 Take additional
photos for upload into MLS and use in flyers. Discuss efficacy of
panoramic photography
Marketing
The Listing
84 Create print and
Internet ads with seller's input
85 Coordinate showings
with owners, tenants, and other Realtors
86 Install electronic
lock box if authorized by owner. Program with agreed-upon showing
time windows
87 Prepare mailing and
contact list
88 Generate mail-merge
letters to contact list
89 Order “Just
Listed� labels & reports
90 Prepare flyers
& feedback faxes
91 Review comparable
MLS listings regularly to ensure property remains competitive in
price, terms, conditions and availability
92 Prepare property
marketing brochure for seller's review
93 Arrange for
printing or copying of supply of marketing brochures or
fliers
94 Place marketing
brochures in all company agent mail boxes
95 Upload listing to
company and agent Internet site, if applicable
96 Mail Out "Just
Listed" notice to all neighborhood residents
97 Advise Network
Referral Program of listing
98 Provide marketing
data to buyers coming through international relocation
networks
99 Provide marketing
data to buyers coming from referral network
100 Provide "Special
Feature" cards for marketing, if applicable
101 Submit ads to
company's participating Internet real estate sites
102 Price changes
conveyed promptly to all Internet groups
103 Reprint/supply
brochures promptly as needed
104 Loan information
reviewed and updated in MLS as required
105 Feedback
e-mails/faxes sent to buyers' agents after showings
106 Review weekly
Market Study
107 Discuss feedback
from showing agents with seller to determine if changes will
accelerate the sale
108 Place regular
weekly update calls to seller to discuss marketing &
pricing
109 Promptly enter
price changes in MLS listing database
The Offer
and Contract
110Return all calls - weekends included
111 Receive and review
all Offer to Purchase contracts submitted by buyers or buyers'
agents.
112 Evaluate offer(s) and prepare a "net sheet" on
each for the owner for comparison purposes
113 Counsel seller on offers. Explain merits and
weakness of each component of each offer
114 Contact buyers' agents to review buyer's
qualifications and discuss offer
115 Fax/deliver Seller's Disclosure to buyer's
agent or buyer upon request and prior to offer if possible
116 Confirm buyer is pre-qualified by calling Loan
Officer
117 Obtain pre-qualification letter on buyer from
Loan Officer
118 Negotiate all offers on seller's behalf,
setting time limit for loan approval and closing date
119 Prepare and convey any counteroffers,
acceptance or amendments to buyer's agent
120 Fax copies of contract and all addendums to
closing attorney or title company
121 When Offer to Purchase Contract is accepted and
signed by seller, deliver to buyer's agent
122 Record and promptly deposit buyer's earnest
money in escrow account.
123 Disseminate "Under-Contract Showing
Restrictions" as seller requests122 Deliver copies of fully signed
Offer to Purchase contract to seller
124 Fax/deliver copies of Offer to Purchase
contract to Selling Agent
125 Fax copies of Offer to Purchase contract to
lender
126 Provide copies of signed Offer to Purchase
contract for office file
127 Advise seller in handling additional offers to
purchase submitted between contract and closing
128 Change status in MLS to "Sale Pending"
129 Update transaction management program to show
"Sale Pending"
130 Review buyer's credit report results -- Advise
seller of worst and best case scenarios
131 Provide credit report information to seller if
property will be seller-financed
132 Assist buyer with obtaining financing, if
applicable and follow-up as necessary
133 Coordinate with lender on Discount Points being
locked in with dates
134 Deliver unrecorded property information to
buyer
135 Order septic system inspection, if
applicable
136 Receive and review septic system report and
assess any possible impact on sale
137 Deliver copy of septic system inspection report
lender & buyer
138 Deliver Well Flow Test Report copies to lender
& buyer and property listing file
139 Verify termite inspection ordered
140 Verify mold inspection ordered, if required
Tracking the
Loan Process
141 Confirm
Verifications Of Deposit & Buyer's Employment Have Been
Returned
142 Follow Loan
Processing Through To The Underwriter
143 Add lender and
other vendors to transaction management program so agents, buyer
and seller can track progress of sale
144 Contact lender
weekly to ensure processing is on track
145 Relay final
approval of buyer's loan application to seller
Home
Inspection
146 Coordinate buyer's
professional home inspection with seller
147 Review home
inspector's report
148 Enter completion
into transaction management tracking software program
149 Explain seller's
responsibilities with respect to loan limits and interpret any
clauses in the contract
150 Ensure seller's
compliance with Home Inspection Clause requirements
151 Recommend or
assist seller with identifying and negotiating with trustworthy
contractors to perform any required repairs
152 Negotiate payment
and oversee completion of all required repairs on seller's behalf,
if needed
The
Appraisal
153 Schedule
Appraisal
154 Provide comparable
sales used in market pricing to Appraiser
155 Follow-Up On
Appraisal
156 Enter completion
into transaction management program
157 Assist seller in
questioning appraisal report if it seems too low
Closing
Preparations and Duties
158 Contract Is Signed
By All Parties
159 Coordinate closing
process with buyer's agent and lender
160 Update closing
forms & files
161 Ensure all parties
have all forms and information needed to close the sale
162 Select location
where closing will be held
163 Confirm closing
date and time and notify all parties
164 Assist in solving
any title problems (boundary disputes, easements, etc) or in
obtaining Death Certificates
165 Work with buyer's
agent in scheduling and conducting buyer's Final Walk-Thru prior to
closing
166 Research all tax,
HOA, utility and other applicable prorations
167 Request final
closing figures from closing agent (attorney or title
company)
168 Receive &
carefully review closing figures to ensure accuracy of
preparation
169 Forward verified
closing figures to buyer's agent
170 Request copy of
closing documents from closing agent
171 Confirm buyer and
buyer's agent have received title insurance commitment
172 Provide "Home
Owners Warranty" for availability at closing
173 Review all closing
documents carefully for errors
174 Forward closing
documents to absentee seller as requested
175 Review documents
with closing agent (attorney)
176 Provide earnest
money deposit check from escrow account to closing agent
177 Coordinate this
closing with seller's next purchase and resolve any timing
problems
178 Have a "no
surprises" closing so that seller receives a net proceeds check at
closing
179 Refer sellers to
one of the best agents at their destination, if
applicable
180 Change MLS status
to Sold. Enter sale date, price, selling broker and agent's ID
numbers, etc.
181 Close out listing
in transaction management program
Follow Up
After Closing
182 Answer questions
about filing claims with Home Owner Warranty company if
requested
183 Attempt to clarify
and resolve any conflicts about repairs if buyer is not
satisfied
184 Respond to any follow-on calls
and provide any additional information required from office
files
Many of the most
important services and steps are performed behind the scenes by
either the REALTOR®or the brokerage staff and traditionally have
been viewed simply as part of their professional responsibilitiesto
the client. But, without them, the transaction could be placed in
jeopardy.This publication seeks to close that gap.
|