hat is an ACRE™? 
It does refer to a measurement of land size.   

It also stands for Accredited Consultant in Real Estate™.   You may have seen reference to ACRE™ on the Real Town homepage or written about in the education section by clicking on the Education tab. 
If you are Realtor®, it is a designation worth pursuing.  

If you are a consumer, you may be asking yourself:
How Does Consulting Differ From the Real Estate Sales approach?
Is it just a fancy new catch phrase that means the same way of doing business?

I graduated from the ACRE™ program with this designation late last summer.
The consulting model provides the Realtor® the tools to Give their Clients Choices for Services They Need and Want and the way to pay for them!
The "one size fits all" model of the traditional commission structure is not for everyone.
Consulting is finding out the needs of the client and then recommending the options that best fit those needs. Based on the Needs Analysis, we may find out the traditional commission structure is the right thing. If we find out it's not, then there are solutions for you!

I had written about this topic last fall, and since then, I have learned so much about it.  I have used it in several presentations for sellers and investors ... no buyers yet.  The reaction has been very positive.  Consumers are not used to having options, so it's nice to see the connection begin to take place as I lay out the choices they have.  They see numbers attached to each option and begin to just shake their heads.  It makes so much sense to them and they are excited!  It's great.

If you compare it to going out to dinner, sometimes you like to sit down, order off the menu and have someone take care of you.
Other times when you go out, you may be in the mood for a serve yourself buffet line. It is sometimes less expensive than the order off the menu option (or not), and it may be the right thing for you at the time.
Consulting is similar ... it's having a choice. Now isn't that a refreshing change of pace?

This is a very brief description.  You may choose to find out more, or you may choose not to.  Either way is perfectly fine, because after all, isn't that what choice is all about?