Be an Economist

Group Organizer

Nov 17, 2008 9:08:26 AM

5.0 out of 5 (rated by 2 members)

This past weekend I attended the NAR convention in Orlando. I had the opportunity to meet many brokers, sales agents, trainers, vendors and other industry professionals. This gave me a grand perspective of just how great this industry really is and how important of a role the real estate professional has in pulling the country out of our slump. Everyone was upbeat and optimistic. This is often hard to come by given the state of the economy and the fear of the unknown for most consumers.

As a real estate professional I see great opportunity for you. At the center of most media attention today is our economy. Given the housing market is at the center that puts you at the center. How knowledgeable are you about the housing market? I would guess you are the expert. You know how homes are moving and at what price. You recognize where opportunities exist. You are a local housing economist in your respective markets.

How are you networking to promote yourself as the local economist? How are you leveraging this knowledge to position yourself as a real estate expert? There is a great branding opportunity for you! Personally I know who I want to work with, and trust the "expert" to sell my home. Seize the opportunity.

Mark Teckenburg

Director of Market Development

http://www.theceshop.com/content.html?cepage=news

Diana Perez

Group Member

Nov 17, 2008 10:45:34 AM

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You are right, knowledge is power. I just wish that I had more time to implement economic trends in my blogs more often. Thanks for the insight.

Arizona Realtor

Group Member

Feb 6, 2009 5:25:43 AM

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Please tell me more on branding? Branding for buyers agent. Any suggestions?

I just moved my lincence to a for closure company. I am being sent to areas my car had no ideal to find. The good news is I am staying busy and see a few checkss in the near furture.

Mark

Group Member

Feb 6, 2009 8:31:54 AM

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In its simplist terms, brand is how your clients perceive you and the value you provide. They associate your brand with your name, your slogan, your logo, your colors, jingles, etc. You can position your brand with your market by delievering what you say you will deliver. For example, if you are in foreclosure sales, you could create a brand of the "Arizona Forecelosure Expert". Create a message around this brand and then, most importantly, deliver on this brand.

When defining your brand, think about your clients and the market and how do you want them to perceive you? How is this different than your competitors and what is your true value proposition.

Mark Teckenburg

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