3 Steps Guaranteed To Bring You More Buyers |
Posted at Localize your Real Estate Marketing by sean carson
Sep. 8, 2008
Tagged with: advertising, buyers, marketing, neighborhood marketing, neighborhood websites, niche marketing, real estate, retention, target marketing, websites
3 Steps Guaranteed To Bring You More Buyers!!
You want more buyers!! As you know, we are in a buyers market, and the agent that can work with buyers will create more sales. The question is… How do I get more buyers?
Here are three easy steps to attract more buyers and retain them as clients!
· Open Houses: Why do Realtors hold open houses? Open houses put the Realtor in front of prospective buyers. They may not buy that house, but you can make those prospective buyers your client. This is the first step, meeting the buyers and holding an open house can be a great tool to meet them. Now that you met them, how do you get them to work with you? Provide Value!! Be the friendly expert that they want to work with. Do something different that others do not do. This will separate you from your competition!
· Neighborhood Website: One way to separate yourself is by offering an exclusive neighborhood website. This will impress upon the potential buyers your commitment to the community. Obviously they are looking at homes in that area, show them your neighborhood website and make it easy for them to search for homes in that area. This positions you as the local expert in the eyes of the buyer. It also creates a tool for the buyers to use, and keeps your name (not your competition’s) in front of the prospective buyers.
· Anchor the Client: By providing valuable neighborhood (area) information, the buyer’s will create a trusting relationship with you. The more research a prospective buyer does, the more they are told to work with an area specialist. You are positioned as that area specialist and will see more buyers wanting to work with you!
One example of an agent using a neighborhood website is that of Teresa Atkinson, in Scottsdale, AZ. She recently received a call from a prospective buyer who distinctly remembered her neighborhood website www.MMRTrailTalk.com . One year after meeting Teresa in an open house, she remembered Teresa as the neighborhood expert and told her sister that she needed to use Teresa to buy a house. After all, she was the “Neighborhood Expert”.
The website created a lasting memory for the Buyer of someone who cared about the area they wanted to live in. The website created a great Buyer for the agent, that wanted to work with the neighborhood expert!! Her neighborhood website made the difference!!
This is a great way to gain exposure in your target market and position yourself as the local expert. These websites are exclusive to the agent by neighborhood/ area. Territories are selling fast! To learn more about neighborhood websites visit, www.EZNeighborhoodWebsites.com
To find out if your neighborhood is available, Contact Us, or call Sean Carson at 602-741-7047 .
