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Localize your Real Estate Marketing

Blog by sean carson
Scottsdale, Arizona
EZ Neighborhood Websites, Inc. is a niche marketing company that specializes in complete neighborhood farming and marketing systems. Our mission is to provide a unique interactive neighborhood website that will help to bring communities together and enhance the reputation of the Sponsors as the preferred neighborhood experts. Our marketing system includes website design, content and marketing plans. If you have a desire to be the neighborhood expert you need to sponsor a neighborhood website and become "The Neighborhood Buzz..." Based in Scottsdale, AZ, we have set up neighborhood websites throughout the United States. To learn more about the Company visit the sales site at www.EZNeighborhoodWebsites.com

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Golden Handcuffs for Great Agents
Posted at Localize your Real Estate Marketing by sean carson
Jun. 13, 2008
Tagged with: golden handcuffs, marketing tools, retain agents

Golden Handcuffs for Great Agents
 How to Keep and Retain Key Personnel
    Written By: Sean Carson 

There is a tremendous amount of turnover in today's Real Estate market. Realtors coming and going, some of which aren't going to make it in this business. On the other hand, some agents are very good and you want to retain them to help build a solid business. Brokers need to give those agents the Golden Handcuffs. Those agents are handcuffed to your company and if they want to leave, they have to leave the Golden Handcuffs behind. We have implemented a great way to keep and retain your top agents.
 
Brokers need to give their top agents an environment to be successful in...
 
  • Positive office environment
  • Knowledgeable staff to answer questions, and provide support
  • Efficient marketing tools
  • You (Broker) maintain control of the marketing tools (Agents won't spark up a ton of business, and then leave with these tools)
 
Example: We spoke with a Broker in Seattle Washington and told him about our neighborhood websites. He loved it, and realized that this would be a great tool to retain his top agents. He started 25 exclusive neighborhood websites in prime areas along the waterfront. He then assigned each one to a top agent in his office. These agents promoted them to the residents in there neighborhood, and started generating leads. The Broker of course maintained control of these sites. These agents are less likely to leave his company when they have a marketing tool that is bringing them in consistent business. These websites are his Golden Handcuffs for his top agents.
 
To learn more about these neighborhood websites, and the benefit to your agents visit www.EZNeighborhoodWebsites.com, or contact Sean Carson, SCarson@EZNeighborhoodWebsites.com.

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