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2007-12-11 14:02:00 Brings Leading Vertical Search To Real Estate

Vertical search company™ announced today the company will be customizing its leading search platform for the real estate industry. also announced today that industry veteran Ben Clark, formerly of and eRealty, will lead the company's real estate business unit. 
“We think the big news is that Ben, an early player at eRealty and then Zillow, is moving over to,” said Saul Klein, CEO of InternetCrusade’s RealTown real estate portal. Ben understands the technology and he knows many of the players. This is a good move for Vast. Getting the right people “on the bus” is a big piece of the puzzle.”
Ben Clark is the leading vertical search platform in autos and vacation rentals, powering websites such as Autobytel's's solution combines the most product listings in its target industries with industry-specific search technologies that help match consumers to the products they are looking for. A white-label provider, provides its search platform to partners to offer within their brand and web experience.
VAST is an acronym for Vertically Aligned Search Technologies. VAST is not a real estate portal, but actually an application to be used with its real estate partners. The application provides brokers with a custom vertical marketing campaign that offers the best match of available properties to consumers through a single source. It is totally customizable based on the needs of each client.'s entrance brings executives with decades of experience in consumer web sites, online collaboration, Fortune 500 partnerships, and Internet technologies into online real estate. Ben Clark joins as a vice president and the general manager of Vast Real Estate with a mission to work within the industry to innovate and significantly advance online technology for the benefit of brokers, MLS's and consumers.
Clark was director of partner relations and vice president of the eastern U.S. for since 2005 and, prior to that, COO of until the sale of the company to Prudential Financial in January 2004.  In addition to positions at Zillow and eRealty, Clark has been a licensed real estate agent since 1987, serving as a broker in multiple states since 1992 and managing real estate offices in the Washington DC area.

"Ben brings extensive experience in both online and offline real estate to Vast," said Kevin Laws, CEO of "With over 20 years as a licensed agent and 8 years at leading real estate Internet companies, Ben has the credibility and vision to launch's industry-friendly search platform for brokers, MLS's, and home shoppers." is the leading white-label platform for vertical search in Vacation Rentals and Autos, with millions of users per month making purchasing decisions through's partner network. Founded in 2001 and backed by Clearstone Venture Partners and Leapfrog Ventures, has brought together a team of experienced Internet executives from Epinions, Zillow, Trilogy, Paypal, and CoreMetrics. is headquartered in San Francisco with offices in Belgrade, Serbia.

For more information, contact Krista Glotzbach, Director of Marketing at (415) 271-7638 or by eMail at

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