The Night Before Christmas

‘Twas the night before Christmas, when all through the land

Not a buyer was stirring: no woman, no man.

The signs were all hung in the yards with great care,

In hopes that the rebound soon would be there.

 

The Realtors were nestled all snug in their beds,

With visions of 30 day sales in their heads.

There’s ma in her Snuggie, and dad in his cap,

Both settled in for a winter night’s nap.

 

When out on the lawn there arose such a clatter,

That the Realtors  jumped up to see what was the matter.

Away to the window they flew like a flash,

Tore open the shutters and threw up the sash.

 

The moon on the breast of the newly mown lawn,

Gave the manicured landscape a look of pre-dawn.

When what to our Realtor’s weary eyes should appear,

But a Bricks & Mortar Broker, just shedding a tear.

 

The sad little broker, bent over and slow, said

“Our model is broken, we know that it’s so!

We have no web presence, no tech staff to speak of

Just overhead, overhead, it’s what we all reek of.”

His red face got redder, as bright as a beet.

“The bills we must pay! Payroll we must meet!”

“Expenses go higher so you Realtors must share

The high cost of business that we ALL must bear.”

 

“Our logo, our brand name, on that we have rested

And, now by another approach, we’ve been bested!”

“Oh, we ALL heard them coming, we ALL know their name;

The future of Real Estate: it’s Allison James!”

 

                                      And then in a twinkling, from the canal in the rear,

There rose a brand NEW sound, of joy and good cheer!

Not a quiet sound, oh no! Not a sound you could hide

But a triumphant roar, rolling in with the tide.

 

Santa AJ (Oh yes, it was Allison James)

Was passing at full sail, calling out Realtor’s names.

From Florida, Texas and now California

Georgia, Massachussetts, North and South Carolina.

 

“The Virtual Culture”, came this new Santa’s cry,

“Keeps expenses in check, and your income on high!”

“The beauty of virtual offices: No Rent!

And commissions? No less than one hundred percent!”

 

“The ‘Walk-ins’ have walked out,

The Web wins the day

And the days of just handling ‘Ups’

Are passé!”

 

“The short sales are fading, foreclosures will too,

Then what will the guys with the Big Brand Names do?

This market will turn, some say it has started,

But old Bricks & Mortar will be left broken hearted.”

 

 “But Realtors, take heart,

All be of good cheer,

For with Allison James,

You’ll make this a GREAT Year!”

 

 

 

Happy Holidays from Allison James Estates & Homes!